E-commerce websites" is a prominent topic due to the state and boost of the e-commerce industry sales growth in recent times. The study's objective is to employ performance analysis to clarify the electronic attributes of apparel. This study conducts a bibliometric evaluation of the time 2001-2020. 1462 paper reports are retrieved from the ScienceDirect database. R Studio is employed to analyze the data. Firstly, observe the literature on the electronic quality apparel attributes, and their distribution over time is substantial. Secondly, Performance analysis is employed to determine the top 5 most valuable masterpiece articles, journals, and researchers that have published the most papers. Performance evaluations assess the impact of academic players (articles, researchers, and journals) on academic fields. A combination of quantitative and qualitative metrics uses to evaluate performance measurements. The third benefit of keyword performance analysis is that it identifies the intersection between the author and indexed keywords, which will help future research and also help researchers better understand the trending keywords in the study area. The crucial findings include top masterpiece researchers, journals, articles, and trending keywords that describe the contributions of a research study. Lastly, the study determines which research areas have the highest opportunities for future research.

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Work behaviour that brings about innovation is making use of one's creativity for solving newly emanating problems and it emphasizes on creativity and innovation for developing new ideas, products, services or strategies. A transformational leader supports their subordinates to reveal their innovative and creative thinking and it acts as a promoter of innovative work behaviour among the employees. As a result of transformational leadership and innovative work behaviour, employees' do not feel to leave the organization and wish to stay in the organization for a longer period of time. With the help of transformational leadership and resulting innovative work be-haviour evolving out of that, employees do not feel like leaving the organization. Thus, innovative work behaviour acts a bridge between the transformational leadership and retention of employees. The main purpose of this study is to investigate how innovative work behaviour plays a mediating role between transformational leadership and retaining the employees. For the study, review method was used and under the process of review academic and research papers were identified and reviewed. This review method aimed at strengthening the existing literature. The study results demonstrated that transformational leadership plays a vital role for bringing out employees' innovativeness and eventually retain the employees in the organization for a longer period of time.