The study examined the marketing institutions and channels for sweet melon and water melon in Bauchi and Gombe States, Nigeria. Multi-stage sampling procedure was used to select 300 sweet melon and water melon marketers from 18 markets, 135 marketers were selected from Bauchi State and 165 from Gombe State. Data were collected using structured questionnaires and analysed using descriptive statistics which include frequency, percentage and ranking method. The result revealed that majority (99%) of sweet melon and water melon marketers were men, married (67.7%), young and active with the mean age of 36 years and a mean family size of 6 people per household. Moreover, 63.3% of the marketers had one form of western education or the other with the mean marketing experience of 9 years. The result also indicated that majority of the marketers with majority being full time sweet melon and water melon marketers and sourced their marketing funds through family and friends. In conclusion, sweet melon and water melon marketers were found to be men, married, young and active with the small number of people per household. Moreover, the marketers had one form of western education or the other and had reasonable years of marketing experience with majority of them being full time marketers and sourced their marketing funds through family and friends. Inconsistence and poor price and poor transportation facilities constituted the major problems to sweet melon and water melon marketing in the study area. The study recommended that government, market’ union leaders and other stakeholders should assist and encourage marketers in providing, procuring and utilizing marketing facilities.

The study examined the costs and returns of wholesale and retail sweet melon marketers in Bauchi and Gombe States, Nigeria. Multi-stage sampling technique was used to select 300 sweet melon and water melon marketers from 18 markets, 135 marketers were selected from Bauchi State and 165 from Gombe State. Data were collected using structured questionnaires. The result indicated that wholesale sweet melon marketers received the higher net income of N 629.16 and the total revenue of N 6163.68 in scarcity period, whereas the higher return per capital invested of 0.51 was recorded in surplus period. Inconsistence and poor prices ranked 1st, poor transportation facilities ranked 2nd and perishability of the products ranked 3rd constituted the major problems against sweet melon marketing in the study area.  Conclusively, sweet melon marketing was found to be profitable in both wholesale and retail categories in all seasons. The study therefore, recommended that Government and stakeholders should ensure the provision of the above mentioned and encourage the marketers to make better use of such.