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Green marketing plays important role on developing different business plans without harming environment. Green marketing may also help us find more loyal customers since many people do care about taking care of environment and prefer purchasing only green products and services. In this paper, we present an empirical investigation to find the effect of different green strategies on brand loyalty. The proposed study designs a questionnaire and distributes it among 384 randomly selected people who purchase various brands in city of Tehran, Iran. The gathered data are analyzed using structural equation modeling and the results indicate that different green marketing strategies including green pricing, green promotion, green distribution positively influence brand loyalty

This paper presents an empirical investigation to measure the effects of five big personality traits on development of effective communication among middle level managers of the first private Iranian bank, Bank Eghtesade Novin, in city of Tehran, Iran. To measure the effects of five big personality traits, the study uses a questionnaire developed by Jackson (1974) [Jackson, D. N. (1974). Personality research form manual. Research Psychologists Press.]. In addition, to measure the impacts of effective communication we use another questionnaire. All questions are designed in Likert scale and Cronbach alphas for two mentioned questionnaires were calculated as 0.92 and 0.74, respectively. The implementation of Pearson test as well as regression analysis have revealed that there were some positive and meaningful relationship between four personality traits, openness, conscientiousness, extraversion, agreeableness, and effective communication. In addition, there was a negative and meaningful relationship between neuroticism and effective communication.

During the past few years, there have been tremendous changes on banking services and many bank customers are able to do their daily banking activities using recent advances of technology such as internet banking, telephone banking, etc. In this paper, we present an empirical investigation on the effects of strategic positioning for development of modern banking services. The proposed study designs a questionnaire in Likert scale and distributes it among some 385 randomly selected people who live in Tehran in 2013. The questionnaire consists of seven factors including property positioning, advantage positioning, consumer positioning, user positioning, competitive advantage positioning, quality positioning and merchandise category positioning. Using Spearman correlation as well as stepwise regression technique, the study has determined positive and meaningful relationships between different components of strategy positioning development of modern banking services.