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<span>With the inauguration of Big Data Analytics initiative nationally, many nations have participated and paved way for BDA ecosystem. The initiative is a catalyst to further encourage economic growth in Public Sectors. Some of the common key deliverables identified are increasing productivity involving information communications technology, cost savings, shared benefits, and encourage innovation. The objectives can be further elaborated by driving big data analytics demands in various public sectors agency, adopting big data analytics framework supporting the building of big data industry. This has encouraged talents and startup companies inspiring their capabilities by developing various technology platform, collaborate and innovate amongst public and private sectors, and further strengthen data governance by creating policy and procedures. With the establishment of big data analytics framework, performance measurement can be enforced effortlessly using the principles of business intelligence maturity model and the technological stack comes with it. Various data sources can be used to benchmark service quality using advanced analytics and data science techniques.</span>

<span>New generation of students has high dependence on technology and embrace social learning environments that have low barrier to access. This means in-class lectures are not popular anymore, and in fact has become a burden for them to cope. To resolve the issue of low student attendance, this paper proposes a character growth game with the concept of gamification in education that is able to track and reward student attendance called PetAttendToClass. PetAttendToClass is a client-based system developed using C# and unity3D game engine. Although finding from the UAT session revealed that some users believed that attendance is the responsibility of the student, gamification is meant to turn this mundane responsibility into something motivative, interactive and interesting. It is hoped that by gamifying the class attendance, student will be motivated to attend their daily classes.</span>

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