The most significant challenge associated with the operationalization of user-based technology emerged as technology acceptanceamong the public. This study aims to investigate the challenges in mobile technology adoption in the Abu Dhabi Emirate by identifying 52 factors that motivate users to adopt mobile technology across a broad spectrum. These factors were clustered into six categories namely Perceived Ease of Use (PEOU) User Experience (UE) Attitude (ATT), Customer Satisfaction Excellence(CSE) Perceived Usefulness (PU) and Intention to Use (INU). The data was collected through 396 questionnaires to gauge the perception of the public. The data was analysed statistically and found that all of the categories have Cronbach Alpha values greater than 0.7 which indicate that the data was reliable and consistent. The data was also assessed for its normality and found that the skewness and kurtosis values were in the range of normal distribution. For ranking analysis, it was found that the three most common categories considered by respondents when using any technology is Perceived Ease of Use. User experience is the second most important driving respondents' use of technology. This is followed by the user's attitude, which is what drives the adoption of any technology. This findings help the new technology providers to understand the acceptance patterns of the users.

In many areas of business, technological innovation is critical. The ability to use technology to transform organisations is now a requirement in all industries. Nonetheless, technological acceptance has a significant impact on overall corporate performance. Mobile applications are becoming more popular all over the world. As a result, the goal of this research is to look into the technology acceptance model in order to improve customer service in mobile applications. A questionnaire survey was used to collect data from mobile users in Abu Dhabi Municipality. The Partial Least Squares-Structural Equation Modelling (PLS-SEM) technique, aided by SmartPLS software, was used to analyse 396 completed questionnaire forms. The study's findings indicate that perceived usefulness, perceived ease of use, and attitude all have a significant impact on the intention to use technology. The role of intention to use as a moderator is also confirmed, as is the moderating effect of user experience. Furthermore, statistical evidence supports the role of user experience as a moderator in the customer satisfactionexperience. The study's findings give marketing managers and academics a much stronger foundation for recommending CSE strategies. As a result, telecom operators must go above and beyond to improve PU, PEOU, and attitude, as well as develop strategies, inorder to achieve a higher level of CSE.