Background. Every entrepreneurial business sees its success factors differ depending on the nature of the products and services, but in any case, the success of entrepreneurship depends on a set of factors. Objectives. The purpose of this study is to design a model of entrepreneurship success in sports businesses. Methods. The research method was qualitative and the data-base method was used to analyze participants' responses. It should be noted that data collection was done by reviewing the theoretical bases and interviews. The statistical population of this study consisted of faculty members of Entrepreneurship and Sport Sciences Management Faculties specializing in Entrepreneurship and Business Management at public universities, members and lecturers of the Employment and Entrepreneurship Working Group of the Ministry of Sport and Youth and Elected Entrepreneurs in Iran. Using the data base method, the sampling was done theoretically and after 20 interviews the model framework was formed. Data analysis was performed using three stages of open, axial and selective coding. After open coding, categories including causal conditions, contextual conditions, intervening conditions, strategies and outcomes of entrepreneurs' success in sports businesses were extracted, and then in the axial and selective coding stage, the link between these categories was formulated. The research paradigm model was determined. Results. Based on the results of the study, 12 indicators were identified in causal conditions, 7 in contextual conditions, 11 in interventional conditions, 13 in strategies, and 11 in outcomes. Conclusion.Incorporating breakthrough benchmarks into managing a sports entrepreneurial business is about achieving a stronger and better position in the business environment and competing with competitors, thus keeping track of the success factors in an entrepreneurial business. The sport enables entrepreneurs to gain enough potential in the target market as well as in the field of commercial competition.

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