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In this paper we investigate differences between groups of Norwegian electric vehicle owners, sorted by their adoption level. The grouping is based on adoption theory and the share of battery electric vehicles in new car sales numbers. We investigate Norwegian adopters’ preferences, values, and motivations for choosing a battery electric vehicle. The main data source is a yearly survey between 2015 and 2020 amongst Norwegian electric vehicle drivers. The motivation of the study is to reveal different choices by the adopter groups, contributing to policy recommendations and incentives for other countries. However, the Norwegian case might be a special one, having economic advantages which many other countries do not have access to. We assess the validity of the results and policy recommendations by analysing the results of a survey amongst the Nordic countries on investment choices concerning battery electric vehicles.

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