Purpose To mitigate energy and environmental challenges, several countries worldwide are considering different policies to promote the use of electric vehicles (EVs). Consequently, the necessity of studies focusing on the important and effective EV policy measures are develop-ing as policymakers are seeking to prioritize the policy measures based on their usefulness to achieve mass EV adoption. This study reviews evidence from China and Norway to identify factors that could substantially accelerate demand for EVs. Method We emphasize the cases of Norway and China, as these countries have already initiat-ed incentive-strong policies to accelerate EV's acceptance in their market and have succeeded considerably in improving their EV market share during the early adoption phases. The find-ings and discussion of this study is principally based on the reviewed literature of related poli-cy measures and two cases of successful EV uptake policies, Findings The evidence points at the significance of EV policy measures such as purchase-based and use-based incentives, availability of publicly accessible charging infrastructures, availability of EVs in the local market and collective communication measures. As findings, we have developed a general framework of essential EV policy measures. The reviewed litera-ture and cases suggest that publicly accessible charging infrastructures and financial incentives play crucial role in uptake. Conclusion Our study suggests that to accelerate EV penetration in the market, it is required the policymakers to pay more attention to the policy measures included in our general frame-work. However, the magnitude of the influences and interplay between these policy measures may differ between regions and on the context. Hence, policymakers should reconsider and restructure the EV polices after a certain level of EV-uptake is realized in the market.
The electrification of vehicles represents a promising measure for decarbonizing the transport sector. Several countries worldwide have created incentives to promote the mass adoption of electric vehicles (EVs) to mitigate the environmental and energy effects caused by the increased road transport demand; however, many consumers remain skeptical about EVs.
Consumer perceptions and concerns are critical for evaluating a product’s market position, identifying opportunities for improvement, and guiding strategic planning. The importance-performance analysis (IPA) represents a simple and effective technique for assessing consumer acceptance of product attributes that have been used in diverse fields.
This study aimed at identifying the key EV attributes that require more attention from policymakers and manufacturers to improve consumer satisfaction. It analyzed survey data of 278 Norwegian EV owners and identified that instrumental aspects (i.e., driving range, battery recharging time, safety function, energy efficiency), winter driving quality, and environmental effects of EVs, are the most decisive factors when considering what car to buy. The results showed that EVs perform best with respect to environmental aspects, winter driving quality, and interior and exterior design. Finally, based on the IPA results, policymakers and car manufacturers should focus on the instrumental aspects, cost aspects, and winter driving quality of EVs to make EVs more attractive to consumers.
Our findings provide policymakers and EV manufacturers with a deeper understanding of the needs and perceptions of EV owners with respect to EV attributes, thus helping them develop and implement better strategies for improving the attractiveness of EVs.
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