Charities have difficulty raising money to execute their plans, which are mainly focused on addressing social challenges. As a big proportion of donations come from individual consumers, understanding their different characteristics and psychological states is important. Power has a psychological quality that varies during everyday interactions and influences consumers’ actions. Investigating the impact of power state on donation intentions across two studies, this research first illustrates that powerless consumers with a high level of incremental theory of emotion show an increased willingness to donate, and second, negative affect is the underlying mechanism in the interaction between sense of powerlessness and the incremental theory of emotion on donation intentions. These results have theoretical and empirical implications.
Purpose This paper aims to examine how mortality-related sadness, as compared to other emotions such as fear, anger and happiness, can leverage the effectiveness of fresh start appeals. Design/methodology/approach Drawing upon the consumption-based affect regulation principle, this paper investigates how sadness associated with mortality can elicit the appraisal of irretrievable loss, which subsequently increases the effectiveness of fresh start appeals. These predictions are tested across three experimental studies. Findings Findings demonstrate that mortality-related sadness enhances donation allocations (Study 1), willingness to pay (Study 2) and favorable attitudes (Study 3) toward an advertisement promoted with a fresh start appeal. This effect is mediated by an appraisal of irretrievable loss (Studies 1–3). Moreover, the emotion’s effect only emerges among consumers who believe that their emotional experiences are stable (vs malleable) (Study 3). Research limitations/implications This paper investigates the effects of negative (vs positive emotions). It would thus be of interest to explore whether different discrete positive emotions may also enhance favorable evaluations of fresh start appeals. Practical implications While fresh start appeals have been widely used by marketers and organizations, the extant literature in this area has yet to identify how marketers can leverage the effectiveness of such appeals. This paper highlights how a specific negative emotion can be beneficial to marketers in leveraging the effectiveness of fresh start appeals. Originality/value The findings of this research suggest a novel potential strategy for the regulation of sadness. Specifically, consumers experiencing mortality-related sadness show favorable evaluations of fresh start appeals, indicating they are seeking to dissociate themselves from the past.
We learn an abundance of useful skills for a lifetime, during our first few years of life – our mothers playing a vital role in having a major influence in our personality formations, skill sets and the nature of goals we are nudged toward. Whereas an educated mother helps her child to form views regarding the world, far broadened and contemporary as compared to children of uneducated mothers. As a child is treated with continuous high quality of care-giving and is raised in a pro-social positive environment, he or she develops a basic understanding of the incumbent benefits of having an empathic attitude towards family, friends and people at large. This research article seeks to establish the relation between mother’s education and children’s empathy level. The impetus for research is the plethora of everyday incidents taking place in our homeland, Pakistan whereby empathic skill at the root level seems invisible in the personalities of violence perpetrators and criminals. This vagrant evil may not sustain into the following decades, if we may acclimate young children to have personalities that are innately generous, kind and empathic, thus moving towards building a caring society. Long term consequences of this research are aimed at developing a national empathy program for schools, and parent-child workshops, whereby fostering empathy and kindness in upcoming generations for the betterment of our society and country.
Requesting customers to “round up” the total for their purchases to the next whole dollar and donating the difference has been a recent trend among some companies. A recent study argues that a roundup donation request reduces the perceived pain of donating, thus making it more effective as compared with a flat donation request; however, the present research argues that a roundup donation request can also have potential negative returns. This article demonstrates across two experimental studies, that consumers report lower repurchase intentions when approached with a roundup (vs. flat) donation request, due to an increased anticipated negative affect associated with refusing such a request. Moreover, such effects only occur among consumers with utilitarian (but not hedonic) purchase motives. The findings of this research extend prior research in this area by highlighting the potential negative consequences of roundup donation requests.
The objective of the present study was to explore the prevalence and severity of mental health problems (i.e., Depression, Anxiety, Stress, Anger and Hostility) among female nurses working in public sector hospitals situated in Faisalabad. In this regard, the sample of 306 participants (female nurses) was selected from public sector hospitals situated in Faisalabad. Personal Information Sheet, Depression, Anxiety, Stress Scale-21 (DASS-21), and the subscales of Anger and Hostility (AQ) were used for the data collection. Data analysis was done through Statistical Package for Social Sciences (SPSS, v22). Of the 306 participants, about 73.8% nurses reported significant depression, 80.7% nurses experienced significant anxiety, 84.9% nurses reported significant stress, 83.3% participants reported significant anger, while 81.3% reported significant hostility. Approximately, 64.15% nurses experienced moderate depression, 33.19% reported severe level of anxiety and 61.92s % nurses reported moderate level of stress. Female nurses of public sector hospitals suffered from significant mental health problems (i.e., depression, anxiety, stress, anger and hostility) which are deleterious not only for the professional growth of nurses but for the patient’s welfare as well. Addressing mental health status of nurses will enable them to cope up with personal and work related issues.
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