In today’s world, the demand for cosmetic products is increasing at a faster rate than before, and companies have begun to manufacture cosmetic products to cater to the needs of local and international users. This paper aims to explore the relationship between celebrity endorsement, promotional activities, packaging, brand image, and green consumer buying behavior in the cosmetic industry of Pakistan. It also examines the mediating role of the brand image between celebrity endorsement and green consumer buying behavior. The data was collected primarily through a 5 Likert scale questionnaire from the females of the four renowned Universities of Pakistan. The Partial least square structural equation modeling (PLS-SEM) using ADANCO 2.0.1, used for data analysis, and the sample size contained 190 respondents. The findings revealed a significant direct relationship between celebrity endorsement, promotional activities, packaging of a product, and brand image with the green consumer buying behavior (Green CBB). Partial mediation was found between celebrity endorsement and green consumer buying behavior. This study has implications for practitioners and researchers interested in investing in green consumption in Pakistan.

The current political uncertainty, economic problems, permanent religious conflicts, and crisis continue to frustrate investors and hold back potential stabilization. This paper investigates the impact of Political risk on Foreign Direct Investment inflows in selected MENA countries (Algeria Turkey and Arabia-Saudi) during the period (1984-2017) using the Panel Data model. The Hausman Test confirms that the random effects model is a more appropriate technique for this model to explain the effect of Political Risk on FDI inflows. The results of our study show that: Democratic Accountability and Investment Profile, Law order have a significant positive impact on FDI inflow. Besides that, another interesting finding of the research is the significant negative relationship between the Military in Politics.

Economic stability is remained on topmost priority of every country, and different measures were suggested by the researchers worldwide, by moving on the same track study was carried out to predict the currency valuation factors, data were collected from export promotion bureau, state bank of Pakistan, and ministry of finance for 25 years (1989-2013), by using linear regression; currency valuation as dependent variable, exports, changes in external debt, and total reserves as independent variables and concluded that only the exports of Pakistan is a right predictor of currency valuation of the country which policy makers must have incorporate in formation of economic policies and setting the targets before fiscal policy.

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This study aims to assess the impact of deal size, value and firm-specific factors on the performance of UK acquiring firms from 2006 to 2016 in short-run. The event window methodology was used to analyze short run effects and standard market model was used to calculate abnormal and expected returns. Short event window was made from one day before the announcement of CBM&A to the one day after the announcement date of the event and from five days before the announcement date to the five days after the date of the announcement of the deal and similarly from ten days before the event was announced for ten days after the event was announced (-1, 1), (-5, 5) and (-10, 10) respectively. The study infers that the UK acquirers do not earn statistically significant positive abnormal returns in the short run. The uni variate analysis shows that the short-run performance of UK acquirers is influenced by acquisition strategy, and the payment methods. After the fifth merger wave, international deals in merger and acquisition along with cross border deals started, which created the value for the economy as well. Since 1985, several deals have been done in the United States and the United Kingdom. This research paper is intended to provide empirical evidence on recent data of CBM&A transactions of the UK acquiring firms. The present study is a indispensable for the firms seeking cross border deals and fills the gap in the existing literature.