The rapid development of technology eases people to do many things such as shopping, paying bill, transferring money, and so on. This study is intended to discover consumers’ motives and gratifications in using online marketplace website through uses and gratification theory (UGT). This study employed quantitative method. The population in this study is the undergraduate students’ of business and economy faculty of Universitas Sumatera Utara who have ever made a purchase at tokopedia.com and bukalapak.com. Accidental and purposive samplings were utilized to determine the samples totaling to 66 respondents. The methods employed to collect the data were survey and questionnaire. Validity and reliability was tested by using SPSS 17.0 Program, and to test the significance level, t-test was employed. The results elucidate the users’ got gratified in information, entertainment, and social interaction motives. Meanwhile, in economic and convenience motives, the users’ gratification was not achieved. Then, there is no difference in the gratification level of Tokopedia.com and Bukalapak.com users. The discrepancy level between motives and users’ gratification in the information, comfortability, entertainment, social interaction, and economic dimension yields not significant score.
This research analyzes the role of youth in the development of cultural tourism in Tipang Village, in terms of moral strength, social control, and agents of change, and analyzes the effectiveness of youth activities implementing the 4ASC concept (attraction, accessibility, amenities, ancilliary, safeness, and comfort) in tourism development culture in Tipang Village. Using a qualitative approach with an ethnographic model through in-depth interviews, The results of the study indicate that youth have a role in developing cultural tourism as a moral force; social control; and agents of change; Besides that, youth implement the 4ASC concept (attraction, accessibility, amenity, ancilliary, safeness and comfort) for the development of cultural tourism in Tipang Village, including being involved in developing waterfalls, regional music, king's graves, old villages, souvenirs and traditional rituals (attraction), developing asphalt roads and directions to cultural tourism sites (accessibility). Development of lodging, restaurant, church, poskesdes, electricity and water, as well as providing private vehicle rental (amenities). Development of tourism awareness group organizations (ancilliary). Development of security posts and security guards (safeness). Development of a clean environment and friendly people (comfort). The conclusion of this research is that youth has great potential as the main subject in the development of cultural tourism in Tipang Village. Regional music, king's graves, old villages, souvenirs, and traditional rituals (attraction), development of asphalt roads and directions to cultural tourism sites (accessibility).
This study aims to determine the role of youth in the implementation of the KOTAKU program in Langsa City, to determine the factors that encourage and hinder youth in implementing the KOTAKU program in Langsa City. The analytical method used in this research is a qualitative descriptive analysis method by looking at the role of youth and inhibiting and supporting factors in the activities of the KOTAKU program in Langsa City. This research was conducted in Langsa City by using a sample in several areas in Langsa City that have implemented KOTAKU program activities. The results of research on youth in Langsa City play an active role in the KOTAKU program activities in Langsa City. The driving factor for the KOTAKU program activities is the participation of youth and communities who want their living areas to be free from slum settlements. Meanwhile, the inhibiting factor is the lack of public understanding of the KOTAKU program and the lack of public awareness in maintaining the infrastructure, facilities and infrastructure resulting from the KOTAKU program activities in Langsa City.
Slum-free Urban Program (KOTAKU) is arranged by the Directorate General of Human Settlements, Presidential Regulation Number 2 of 2015, which instructs the development and expansion of urban regions by handling the residential environment's quality. The research shows that Binjai City has 21 Urban Villages included in the slums residential area. They are Tanah Merah, Bhakti Karya, Tanah Seribu, Puji Dadi, Binjai Estate, Rambung Barat, Rambung Timur, Timbang Langkat, Sumber Mulyorejo, Sumber Karya, Bandar Sinembah, Limau Mungkur, Paya Roba, Suka Maju, Suka Ramai, Tangsi, Satria, Berngam, Pekan Binjai, Damai, and Cengkeh Turi. The KOTAKU program gets its fund from the Kotaku program, Regional Budget (APBD), and communities' funds to manage the program. In this research, the methodology used was the descriptive method using a qualitative approach to focus on the current issues or phenomena during the research. The research shows the decrease of slums residential area from 315.6 Ha to 224.57 Ha. The implementation of the KOTAKU program has a resistor factor: the lack of socialization from the government regarding the program and the lack of community participation in the development process. This research concludes that the implementation of the KOTAKU program in Binjai City has corresponded to the local people requirements, and it creates a decrease of residential slums area to 30%. This research provides a recommendation: the government needs to make more socialization regarding the program and conduct direct coordination to the community to increase people's participation to run the KOTAKU program. The suggestion for future research is to conduct a bottom-up strategy so that many people are actively involved in the program
Kelurahan Bersinar (Narcotics-Free Village) program, initiated by the National Narcotics Agency of the Republic of Indonesia, involves various agencies. The objective of the research is to analyze the communication process in the program. The research employs interpretive paradigm with qualitative approach. The data are gathered by conducing in-depth interview, observation, documentation study, and library research. The gathered data are analyzed by using interactive method of Miles and Huberman. The research is done at the Kelurahan Tanah Seribu, Binjai, North Sumatera which is the first narcotics-free village in Binjai. The result of the research shows that the process of communication done by the team is through face to face communication, and through outdoor and indoor communication. The communication barriers found are late distribution of activity tehnical manual books, repeated materials, and people’s negative stigma to government employees taking care of the problems related to narcotics abuse.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.