Strategic Design for Sustainable Tourism Management in Pangempang Beach. Pangempang Beach is an object and tourist attraction which is included in the category of developing areas and most of them have not been developed and managed professionally. The purpose of this study was to analyze land suitability, carrying capacity and effective sustainable tourism management strategies in the Pangempang Beach. The research method used is the survey method and interviews with respondents in the form of managers, tourists and the government related to a total of 100 respondents using the Slovin method while the sampling method was accidental sampling. Data analysis using land suitability methods, supporting capacity analysis and advanced tourism management criteria. The results showed that the land suitability analysis of stations I to VIII was in the very suitable category and stations IX and X were in the S2 category or quite suitable for tourism activities. The results of the analysis of the supporting capacity of the tourism area are still far below the area's carrying capacity limit for tourist visits, while overall of the 14 standard criteria for effective tourism destination management in the implementation level of sustainable tourism destination management in the coastal tourism area of Pangempang Beach.