Purpose Creating an extraordinary and memorable customer experience is the goal of every company seeking to be a market leader. This amplifies the need for customer experience management (CEM), particularly in customer-centric industries. Despite the indispensable importance of CEM, studies conducted within this area have been scattered and no agreement has been reached upon its stages. Therefore, this paper aims to identify the main stages and steps for effective and efficient CEM in the hotel industry. Design/methodology/approach Considering the variety of approaches in the literature and also the need to explain CEM stages in the hotel industry, a systematic literature review (SLR) has been picked as the first research methodology. It entailed a systematic review of 116 academic and professional studies. Then, the framework was completed by interviewing 19 experts. Findings With SLR and complementary interviews, this study obtains a four-stage framework for CEM in the hotel industry, each comprising necessary steps. These four stages are customer identification, customer experience design, customer experience implementation and customer experience measurement, which are all executed through organizational factors such as culture, structure, leadership, human resources and technology. Research limitations/implications This study identifies CEM stages in the hotel industry via SLR and interviews. Due to dispersion in customer experience studies, the need for research on CEM in another service- and customer-based industries is apparent. Practical implications The suggested framework can help hotel managers enhance the management of their customers’ experience and deliver a superior and memorable experience. Originality/value The current study aims to add value to the literature by presenting a framework of CEM in the hotel industry. Through a systematic literature review and interviewing experts, a framework of CEM stages and steps was identified. The proposed framework allows for improving future CEM studies.
Purpose – The purpose of this paper is to study promoting and inhibiting factors in empowerment of female librarians in the opinion of female managers. It is necessary that library managers identify and monitor influential factors in empowering librarians, and attempt to eliminate factors with negative effects. Design/methodology/approach – This study is conducted in a phenomenological approach, which relies on in-depth interviews among nine female managers of top public library in Tehran. Data were collected via semi-structured interviews. Qualitative thematic analysis method was used for analysis of data. Findings – Interviews analysis revealed that job skills, participation and teamwork, role resolution, access to information, motivation, role modeling, recognition, and appreciation were among the effective factors in empowerment of female librarians. On the other hand, poor organizational communication system, negative attitudes toward staff, and instructional management style were among the inhibiting factors in empowerment of female librarians in the opinion of female public library managers. Originality/value – Results of the present study can help managers of public libraries to identify factors affecting empowerment of female librarians’. Also the findings can be used in managers’ planning and decision-making process.
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