This study aims to investigate the effect of macroeconomic factors on Palestine and Amman Stock Exchange returns. Also, the study handles the political events in the area and their impact on Palestine and Amman stock markets returns. This study applied the macro-econometric model based on Arbitrage Pricing Theory. In addition, the most important political events are selected, and their effect was tested using the event study methodology. The results show that the consumer price index, gross domestic product, and exchange rate have a significant impact on stock index returns, but industrial production index and balance of trade have no significant effect. In addition, the results reveal that the political events have a significant effect on Palestine and Amman stock markets returns. For instance, at Palestine Stock Exchange, seven out of eleven events had a significant impact on the Palestinian general index returns. Regarding the Amman Stock Exchange, there were nine out of eleven events, which had a significant impact on the Jordanian general index returns. The main results show that the macroeconomic factors and political events have a significant impact on the Palestine and Amman stock market returns. Both Palestine and Amman Stock Markets are inefficient and the markets do not absorb uncertain information and noisy events.

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Recently, the level of interest in marketing expenditures and evaluating its productivity has been increased as well as the interest in marketing accountability. Although various efforts have been made for this purpose but still needed to investigate the relationship between marketing expenditures and institutional financial performance. This study aimed to test the relationship between marketing expenditures and the financial performance of banks and insurance companies listed on the Palestine Securities Exchange. A sample of historical data was chosen from the data of all banks and insurance companies listed on the Palestine Securities Exchange. Five banks and four insurance companies were chosen while three banks and two insurance companies were excluded because either recently established or recently included in the Palestine Securities Exchange. The study hypotheses were tested using simple linear regression analysis. The study concludes a strong positive relationship between marketing expenditures, total revenue and net profits of companies. A model from which to predict the net profits of companies and their revenues has been developed, it was also found that the impact of marketing expenditures on the revenues and profits of the banks is higher than the impact on profits and revenues of insurance companies. تزايدت في الآونة الأخيرة درجة الاهتمام بالإنفاق التسويقي وتقييم إنتاجيته، إلى جانب الاهتمام بالمحاسبة التسويقية. وبالرغم من الجهود المختلفة التي بذلت لأجل هذا لغرض إلا أن الحاجة لا تزال قائمة لدراسة العلاقة بين الإنفاق التسويقي والأداء المؤسسي المالي. هدفت هذه الدراسة إلى اختبار علاقة الإنفاق التسويقي بالأداء المالي للبنوك وشركات التأمين المدرجة في سوق فلسطين للأوراق المالية. واعتمدت الدراسة على عينة من البيانات التاريخية لكل البنوك وشركات التأمين المدرجة في سوق فلسطين للأوراق المالية فتم اختيار خمسة بنوك وأربع شركات تأمين وتم استبعاد ثلاثة بنوك وشركتي تأمين نظراً لحداثة عملها أو حداثة إدراجها في سوق فلسطين للأوراق المالية. وتم اختبار فرضيات الدراسة باستخدام تحليل الانحدار الخطي البسيط. وقد توصلت الدراسة إلى وجود علاقة طردية قوية بين مصاريف التسويق ومجموع الإيرادات، وصافي أرباح الشركات، وتم تطوير نموذج يمكن من خلاله التنبؤ بإيرادات الشركات وأرباحها، كما تم التوصل أيضا إلى أن تأثير مصاريف التسويق في إيرادات البنوك وأرباحها هو أعلى من تأثيرها في إيرادات شركات التأمين وأرباحها.

This research aims to test the effect of earning management on dividend payout with a moderating role of financial leverage on this relationship in the banking sector in Palestine Exchange and Amman Stock Exchange during the period 2009 to 2018 with a total 210 firm year observations. (Yoon et al. 2006) model is used to measure earning management through discretionary accruals. The model is estimated using panel general least square. The results of the relationship between earning management and dividend payout in the Palestinian and Jordanian banking sector showed that there is a positive effect of practicing earning management on cash dividend payout, but this effect is not significant with total dividends and stock dividends. Leverage is positively and significantly affecting the relationship between earnings management and cash dividend payout. The relationship is insignificant with other types of dividends. The implication of this study is that the relationship between the earning management and dividend policy is significant. That presence of significance relationship is not suitable for investors. Strongly recommend that there should not be any relationship between earning management and dividend policy. That significant relationship can be reduced by controlling on discretionary accruals. This research will help the management that by reducing the operational expenses of the companies will effectively manage their earnings. So, the impact of earning management on dividend policy can be reduced.