The purpose of this research is to identify challenges facing the tourism sport activities, identify the most important activities of tourism sport and proposed model for developing tourism sport activities in Jordan. The sample was consisted of 180 participants who living in Jordan. Data collection in this study was consisted of quantitative and qualitative. Quantitative and qualitative were administered in training camps and residential areas. Moreover, interviews were conducted with local community leaders. The results revealed that there are many challenges facing tourism sport activities such as weak infrastructure and the lack of qualified technical cadres to help tourists. The study came out with a set of recommendations, the most prominent of which is to work on overcoming the challenges facing tourist sport activities and taking into account the proposals put forth by experts to develop the tourism sport sector in Jordan.

The purpose of the current study is to investigate how the views of domestic tourists affect their propensity to adopt platforms and tools for digital marketing. On the basis of the perceived organisational E-readiness and the revised information systems success model, regression analyses were employed to evaluate the assumptions based on 375 self-administered questionnaire surveys done with tourist businesses. The selection of questionnaires was based on a convenience strategy and a stratified proportional sampling method. The results of the research indicate that user satisfaction, system quality, IT infrastructure, information quality, service quality, and top-level management support are substantially associated with the use of digital marketing platforms and tools. The results of this study have practical and policy implications for legislators, marketers, and managers as they design successful and efficient digital marketing strategies to satisfy the requirements and expectations of tourist businesses.