No abstract

The main objective of this empirical study is to comprehend how consumers appraise product packaging. Three quality attributes of packaging – technical, functional and informational - and their influence on consumer satisfaction and loyalty were assessed. The study was conducted on Ghee product packaging, involving 199 family units, using four types of packaging. A total of 398 structured questionnaire was used to collect the data from both the moments (moment of purchase and after usage). Statistical tools such as ‘SPSS’ and ‘AMOS 20’were used to construct and evaluate the sequential chain of quality attributes, satisfaction and loyalty. The results identify the most and least valued quality attributes and what differences persist between the four types of ghee packaging. This study contributes to the body of knowledge in terms of consumers’ purchase experiences with regard to the packed ghee product. The present study provides empirical perspectives to marketing managers, product managers and ad agencies, besides throwing up business implications.

Many studies revealed the fact that Mergers and Acquisitions (M&A) are a risky business. The corporate evaluations show that most of the companies which completed M&A transactions disappoint to deliver on promised financial performance. But, it is an investment and the highest risks produce the highest resultswhether they're success or failure. The aim of this paper is to study the impact of M&A on the financial performance of select acquirer companies in India. The objective is to analyze the impact of M&A on profitability, growth and liquidity position. The analysis is done based on the financial performance of select Indian companies for five years pre-and post-merger. The selected ten Indian Companies which have undergone M&A during 2006-2016 is taken as sample size. The secondary data for five years pre-and post-merger collected from annual audited financial statements from 2000-2017. To assess the profitability, growth and liquidity position in the select companies,appropriate financial ratios have been used. The data analysis is made with the help of a statistical tool , for the data analysis paired t test used by SPSS software to test the significance level. The findings of this study show that there is no improvement in financial performance of acquirer companies after M&A.