Purpose: To synthesise the evidence relating to the influence of marketing strategies that aimed to elicit behaviour change in terms of children’s lifestyle choices. Methods: Four databases were searched (January 2018) SPORTDiscus, PubMed, Science Direct and Web of Science, using pre-defined search terms. The preferred reporting items for systematic reviews (PRISMA) guidelines were adhered to. The inclusion criteria were: articles in the English language, access to full text, peer reviewed, participants were aged 12 and younger, it researched a health behaviour and the article had to report original research. Results: A total of 37 articles met the inclusion criteria and were analysed qualitatively using inductive thematic analysis and subsequently categorised into four themes. Of these studies 72% were nutrition based, 19% physical activity based, 5% included both nutrition and physical activity outcomes, and the remaining 4% focused on other behavioural outcomes. The majority of studies (95%) reported how child behaviour was changed using these social marketing techniques, with the remaining 5% reporting that further changes were needed for success to be found. Conclusion: The studies reviewed suggested a variety of marketing methods have been employed to influence child behaviour; both in terms of negative health behaviours such as TV advertisements influencing junk food consumption and positive health behaviours for example using social marketing in a physical activity promotion program. This review highlights the benefits of using marketing strategies to positively influence child health behaviours but warns they should be restricted when promoting negative health behaviours.