Purpose -The purpose of this paper is to present a report on a tracer study conducted to find out the extent to which entrepreneurship education received by tertiary tourism graduates had been beneficial to them. Design/methodology/approach -Application of mixed methods research to collect data from 205 tertiary education graduates by the use of snowball sampling techniques and two entrepreneurship teachers selected purposively.
Employers of graduates of higher education have often complained of a gap between skills and work attributes required by industry and those acquired by graduates. The main aim of this paper was to provide a comparison of views of employers and tourism graduates on employability skills required for employment by industry in Ghana. The paper was based on a tracer study conducted in June and July 2011 at the Tourism Department of Cape Coast Polytechnic, in Ghana. The study, which was cross sectional, involved a sample of 174 employed tourism graduates, selected using snowball sampling and 25 of their employers selected through multi stage sampling. The results of the study indicated that while there were no vast differences in their views regarding importance of certain skills, there were variations in the level of importance placed on such skills. For instance, the graduates considered the work attribute of time management more important than the employers, while the employers gave higher priority to team working skills than the graduates. An implication of this study is that strong collaboration is needed between higher educational institutions and industry employers not only to ensure industrial attachment placement for students but also for the students to acquire the right employability skills and work attributes, needed by industry
This paper examines the types of souvenirs produced and their importance in the promotion of tourism in Ghana. The study also seeks to identify the motives behind the purchase of souvenirs by tourists visiting the country and it further evaluates the operations of the Accra Arts Centre in the sale of authentic souvenirs to tourists. As souvenirs bought by tourists constitute a major aspect of tourism products of every destination, this study, based on a research work conducted in May 2010, involved a sample size of fifty stakeholders in the souvenir trade at the Arts Centre in Accra, Ghana. Structured questionnaires administered to the respondents, were analysed using simple statistical methods such as frequencies and percentages. The paper argues that souvenirs are as important as the places where they are made and concludes that souvenirs bought by tourists visiting Ghana must be so authentic and finished in such a way that they could compare favourably with others from internationally acclaimed tourism destinations around the world.Keywords: souvenirs; artifacts; memento; promotion; authenticity.
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