No abstract

COVID-19 has given greater importance to the role of social media in sport, making it an essential way for fans to stay “in touch” with their teams. At the same time, the pandemic triggered additional actions from sport entities with the view to prove their commitment to society in an unprecedented moment of crisis. Professional team sport organizations have indeed initiated corporate social responsibility actions to collaborate in the fight against COVID-19. To explore these actions, the authors analyzed 3,906 posts on the official Instagram profiles of professional team sport organizations of La Liga (soccer, Spain), from March 11 to May 11, 2020, classifying them as philanthropic, sponsorship, or personnel engagement actions. The role of corporate social responsibility in a time of crisis and the potential of social media as a corporate social responsibility communication channel was also discussed.

Social media provide innovative teaching and learning pedagogical frameworks that change means of communication within academic institutions and enable students to develop digital skills that are helpful for a successful professional career. LinkedIn, a social media tool that focuses on professional networking and career development, has become the most popular professional social network, used by all stakeholders of the sport industry, and can therefore be used by students to stay in touch with experts and the latest trends in the sports industry. The purpose of this article is to define the main features and functionalities of LinkedIn from a sport management perspective and share guidelines to embrace and introduce it effectively into sport management courses.

The COVID-19 pandemic has affected the educational sector, pushing it towards teaching–learning methodologies where the online aspect takes on special importance. In this sense, social media are tools that facilitate the creation of meaningful and sustainable learning environments. This study shares an educational experience where TED (Technology, Entertainment, Design) Talks are introduced as a pedagogical resource through YouTube and LinkedIn in a sport management course. A total of five TED Talks are viewed and discussed by the students in order to develop their professional profile, assisted by a set of initial questions posed by faculty. To assess the impact of the experience, a new scale is created and then validated. The analyses performed reflected the unidimensional nature of this scale, explaining the 64.36% of the variance, and presenting good psychometric properties (α = 0.95). Furthermore, the results obtained reflect the educational potential of TED Talks in the context of sport management, with increases in the averages of all the items from the scale, with significant (p < 0.05) increases in six of them. Both the new validated instrument and the shared pedagogical proposal can be valuable to guide and evaluate future educational experiences which introduce TED Talks as a pedagogical resource in sport management education.

Los medios sociales son un fenómeno que está cambiando la forma en la que las personas nos comunicamos y relacionamos, con muchos millones de usuarios en todo el mundo.  En el contexto de la gestión del deporte, los medios sociales están desempeñando actualmente un papel cada vez más relevante en el día a día de clubes, atletas, federaciones, empresas, investigadores, etc. Sin embargo, los estudios realizados hasta el momento sobre medios sociales indican que hay una falta de consenso teórico respecto al término, confundiéndolo en muchas ocasiones con el significado de otros conceptos vinculados a los mismos, algo que puede estar limitando el desarrollo de todo el potencial que tienen. Así, en este trabajo se presenta una propuesta conceptual para clarificar el concepto “medios sociales”, que pueda ser una base para la realización de futuros estudios que ayuden a los profesionales del campo de la gestión del deporte a aprovechar todas las oportunidades que los medios sociales ofrecen en los distintos ámbitos de la gestión.Abstract. Social Media is a phenomenon that is changing the way that people communicate and relate among others, with many millions of users around the world. In the context of Sport Management, Social Media currently is playing a role increasingly more relevant in the day to day of clubs, athletes, federations, companies, researchers, etc. Nevertheless, the studies done in the past to the present about Social Media suggest that there is a lack of theoretical consensus regarding the term, confusing it many times with the meaning of other concepts related to them, something that could be limiting the developmental potential that it has. Thus, in this work it is presented one conceptual proposal to clarify the concept “Social Media” that could become a point of study for of future studies that help professionals in the Sport Management field to take advantage of the opportunities that Social Media offers in the different areas of management.