Resumen: Este estudio plantea una línea de investigación del emprendimiento que incorpora el análisis de factores personales y del contexto socioeconómico actual en el marco de la Teoría de la Conservación de Recursos. Los objetivos del estudio fueron analizar el efecto que ejercen la pérdida, amenaza de pérdida y ganancia de recursos sobre la intención emprendedora, y determinar el papel moderador de la autoeficacia emprendedora y la percepción de la propia creatividad. Se realizó un estudio transversal en 278 estudiantes universitarios de posgrado. Se comprobó que la pérdida y la ganancia de recursos contribuyeron en la decisión de crear una empresa y que el efecto positivo de ambas variables fue mayor cuando se unía el efecto de la percepción creativa, siendo la autoeficacia emprendedora la variable que presentó mayor fuerza predictiva. Se concluye que la Teoría de la Conservación de Recursos constituye un soporte teórico que permite comprender el emprendimiento en el contexto de crisis económi-ca, si bien se precisa la realización de estudios que permitan clarificar y consolidar los resultados obtenidos, incorporando análisis prospectivos que contemplen, la estructura social, las estrategias de afrontamiento, la perspectiva de género y los tipos de conducta de emprendimiento. Palabras clave: estrés; autoeficacia emprendedora; creatividad; intención emprendedora; crisis económica. Title:The effect of conservation of resources on the entrepreneurial intention in the context of economic crisis: the moderating role of the selfefficacy and creativity. Abstract: This study presents a research line of entrepreneurship incorporating personal factors and current socio-economic context in the framework of the Conservation of Resources Theory. The objectives were to analyze the effect of the loss, threat loss, and gain of the resources on entrepreneurial intention and to determine the moderating role of entrepreneurial self-efficacy and perception of own creativity. A cross-sectional study in 278 university postgraduate students was conducted. It was found that loss and gain of resources contributed in the decision to start a business, the positive effect of both variables was greater when the effect of the creative perception joined. Entrepreneurial self-efficacy showed more predictive power. It is concluded that the Conservation of Resources Theory is a theoretical support for the study of entrepreneurship in the context of economic crisis, however studies are needed to clarify and consolidate the results obtained, incorporating prospective analysis covering social structure, coping strategies, gender perspective and types of entrepreneurial behaviour.

Drug misuse is a complex social and health problem. People who use drugs have very specific profiles according to their life cycle and sociocultural circumstances. For this reason, contextualized approaches are needed in addiction interventions that take on board the particularities of consumption patterns and their circumstances. The storytelling technique as a narrative communication strategy can serve as the main methodological intervention component that enhances this contextualized approach.

No abstract