Analyzing the peer assessment portion of the US News and World Report's college rankings, we find that administrators and faculty rate more highly universities whose football team receives a greater number of votes in either the final Associated Press or Coaches Poll. Controlling for unobserved heterogeneity, our estimates suggest that a one standard deviation increase in the number of votes received in either the Associated Press or USA Today Coaches' Football Poll is viewed as positively as a forty point increase in a school's SAT score at the 75 th percentile.

Analyzing the peer assessment portion of the US News and World Report's college rankings, we find that administrators and faculty rate more highly universities whose football team receives a greater number of votes in either the final Associated Press or Coaches Poll. Controlling for unobserved heterogeneity, our estimates suggest that a one standard deviation increase in the number of votes received in either the Associated Press or USA Today Coaches' Football Poll is viewed as positively as a forty point increase in a school's SAT score at the 75 th percentile.