The paper aims firstly to assess the future of anti-discrimination measures and policies, above all through the lens of ethnic data utilization. The question posed is not only whether massive collection and usage of such data is viable in relation to its result, but also whether such ethnic data collection is an obligation incumbent upon state authorities, in international and European human rights protection systems in particular. On the other hand, this article aims to compare existence of such obligation with the existing standards on right to privacy and implications for this right stemming from such use of Big Data. The negative impact resulting from such obligation in this regard could weigh heavily on protection of personal data, currently one of the main concerns throughout Europe and the EU.

a psychologických vied SAV, v. v. i., Ústav etnológie a sociálnej antropológie SAV, v. v. i. Bratislava Publikované v edícii Forecasting Works: Research TO Practice / Výskum PRE prax Táto publikácia je založená na výsledkoch výskumu pre Nadáciu otvorenej spoločnosti / Program verejného zdravia a pre projekt MARGIWORK / APVV-17-0141 (Analýza bariér v prístupe k zamestnaniu pre marginalizované skupiny obyvateľstva: vybrané regióny Slovenska v sociálno-ekonomickom, geografickom a sociálno-antropologickom výhľade).

There is no doubt that social media have become a very important part of many people’s everyday life. The consequences of their usage is an increased engagement in defamation, most likely due to the aspect of anonymity present in the online environment. Such cross-border (or more precisely border-less) defamation raises difficult challenges in terms of jurisdiction and applicable law. These challenges, which will be analysed in more detail in the article, remain unresolved up until today. Moreover, negative effects occur not only within private international law itself, but status quo significantly influences the exercise of basic human rights, too. Besides analysing the existing EU legal framework and applicable case-law, the article also looks into the possible alternatives.

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