No abstract

Destination management organizations are functional structures that manage and market the tourist destinations operating to facilitate the cooperation among different stakeholders. A successful DMO supports tourism development, especially when tourism is an important economic driver for a destination. The idea of building different forms of DMOs and the concept of networking have guided tourism governance choices in different initiatives conducted in many countries. This chapter analyses the model of DMO adopted in Italy by Regione Toscana comparing it with the variable geometry approach by Beritelli et al. The study offers a critical reflection on the model of DMO, relevant from the perspectives of governance and management.