Mergers and Acquisitions (M&A) is the most prefered technique of the corpoates from

This paper presents how consumer’s perception towards neuromarketing can be analyzed by using Kano model and discusses the potential benefits that can be achieved by applying this approach to skis the application of neuromarketing. Neuromarketing investigates important information that commonly consumer purchase decisions take place at a mental, emotional and instinctive level; those take place in the subconscious brain that is under the levels of controlled awareness. Due to this striking motive, the perception technologists of the market are extremely keen to study the techniques of successful handling of the subconscious brain actions. The major reason is to encourage the preferred response in person’s perception as intensely as possible. This article with the application of Kano Model examines the impact of application of neuroscience techniques on marketing practices as these communicate to the exercise of individual free will. This study centers to investigate the consumer’s perception towards neuromarketing by Kano questionnaire; includes questions involving consumers’ awareness, consent, and understanding to what may be viewed as foray of their privacy rights.

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There are two major challenges related to the talent: Will and Skill. If will, one can learn new skills and create future prospects. The skills and attitude matter to share the career and growth in professional life. The present study emphasizes on the skill development program in the organizations. It aims to check the perceptions and attitudes of the employees in the organization towards the economic progress. The author had conducted survey from the 94 employees from the different companies in Delhi working at different levels. The non-probabilistic convenient sampling technique is applied in the Survey. The structured questionnaire is used as an instrument for data collection containing demographic details of the employees along with their perceptions and attitudes towards the skill development with respect to economic progress in the organization. The author had reached to the conclusion of the study with the application of the Data Analysis techniques i.e. Frequency Analysis for their personal information, Chi Square Test to check the association among the Personal information of them and the Training leads to the performance improvement of the organization and descriptive statistics with the calculation of the Mean value to check the perception and attitudes towards the skill development. The ndings of the study had proven that employees are in the strongest opinion for the skill development program in the organization which ultimately leads to the Economic growth in the country.