This study conducted to verfiy the structural causal relationship between the ESG attributes of food and beverage companies, trust, and word of mouth (WOM) as perceived by consumers visiting Jeju Island. The present study used respondents who understand ESG management and selected a representative ESG management company in the food service business (e.g., Starbucks Reusable Cup or Samdasoo Unlabeled, etc.). A survey was requested from an online survey company, and total 521 participants were selected for the data analysis. The IBM 24.0 program and AMOS 22.0 program was employed to conduct statistic analysis. Present study demonstrated as follows. First, as a result of the hypothesis testing of the relationship between the three attributes of ESG and brand trust, the environmental factor (E) and the social factor (S) have a significant positive (+) effect on brand trust. Second, hypothesis testing on the relationship between the three attributes of ESG and the influence of WOM showed that environmental factors and social factors were critical antecedents of WOM. Next, verifying the hypothesis between brand trust and WOM, brand trust had a significant positive (+) effect on WOM. By verifying the hypotheses, the current study identified a critical relationship between the ESG management attributes of food and beverage companies and customers’ brand trust and WOM. These founding showed differences in the variables that directly affect brand trust and WOM among the ESG attributes recognized by tourists in Jeju Island about Jeju-based food and beverage companies practicing ESG management. Furthermore, it was confirmed that the value formed by these food and beverage companies’ ESG management activities could directly affect consumers’ brand trust and WOM intentions. Hence, the study intends to expand the range of ESG-related academic views and suggest meaningful marketing implications for various food and beverage companies that want to practice ESG management.

This study was conducted to define detailed factors by combining the factors of SNS (social network services) information attributes and dual processing process theory and to investigate the relationship between customer satisfaction, brand attitude, and sustainable use intention. An empirical analysis was conducted using data collected from 361 participants who have experience in SNSs for searching for restaurant information. The major results are as follows: First, two intuitive SNS information attributes (reliability and liveliness) and two analytical attributes (usefulness and conciseness) have a significant positive influence on customer satisfaction to use an SNS. In particular, the reliability was the most significant antecedent of the SNS information attributes in this study. In addition, the current study verified the significant relationships among customer satisfaction, brand attitude, and sustainable use intention. Based on these research results, it was verified that SNS information characteristics are important attributes in eliciting customer satisfaction, attitude toward the brand, and sustainable use intention from customers. This study will contribute to providing various practical implications to establish valuable marketing strategies.

The specific purposes of this study are (1) to analyze whether there is a difference in the recognition of tourists in the functions of currency according to the type of currency spent by tourists before and after COVID-19; (2) to identify why tourists employ Bitcoin among the functions of currency; and (3) to identify tourists’ intentions to continue to using Bitcoin according to the degree of recognition of the function of virtual currency in Korea. Both quantitative and qualitative methods, including a one-way analysis of variance, a paired t-test, a simple regression analysis, and an in-depth interview, were employed. One of the conclusions implies that tourists in a tourism destination still prefer paying with cash rather than paying with card or virtual currency. Moreover, the study discovered that tourists count more on virtual currency and prepare for a future with virtual currency when a factor that has an unstable impact on social economy, such as COVID-19, happens. As to the functions of Bitcoin, tourists appeared to place a great importance on its storage, value, satisfaction, convenience, and investment. Additionally, the study showed that tourists intend to continue using Bitcoin due to the same satisfaction, convenience, and investment attributed to Bitcoin. More discussion and implications were provided.