This research article attempts to rank the factors influencing continued e-Trading usage in Indian agriculture marketing. The ranking process is the first of its kind application in agricultural e-trading. A review of published literature has helped in identifying key factors influencing e-trading usage in agricultural marketing. The factors are ranked using the efficient Interpretive Ranking Process (IRP) methodology adopted in the context of agricultural marketing. Sixteen expert members, grouped into three different expert panels, have helped generate ranks and validation besides giving suggestions for improving e-trading usage in the context of the National Agriculture Market project (eNAM) in India. It has been found that the top factors influencing e-trading usage are 'Trust', 'Cost', 'Perceived Ease of Use', and 'Facilitating Conditions', respectively. These factors need to be supported with adequate resources to strengthen eNAM in terms of improved usage among the beneficiaries. It is further revealed that immediate attention is needed on aspects such as transparency, quick information dissemination, adequate quality assurance, uniformity in taxes and market fee, improvement in marketing infrastructure, inter-market trade logistics, conflict resolution, mobility and training.Further, the e-trading system's flexibility needs to be enhanced by incorporating modular design options, configurable new features, open-source innovation, cloud computing, and progressive artificial intelligence application.

This paper establishes the relationship between e-commerce and sustainability factors in the business organizations. The author has also shown the medium to the high positive effect of e-commerce on a clear majority of twenty sustainability factors belonging to environmental, economic, social and general domains as per the opinion survey. Given the effect of e-commerce on sustainability factors, with an overall mean score of 3.61 out of the maximum rating of 5 in an opinion survey, consequently the respondent generally believesthat the e-commerce does have a positive effect on the overall sustainability of an organization. The author suggests e-commerce as one the sustainability development measures that can be implemented by business organizations. The sustainability factors are arranged in the metrics, that can be adopted by a business manager for measuring the extent of the e -commerce effect on the sustainability of a business organization. E-commerce managers may also use the findings of this study to gain further insight into sustainability aspects of e-commerce activities. The author urges businesses to leverage e-commerce to create sustainable solutions that address customer, environmental and societal value expectations. The author has shown in the statistical analysis, that overwhelming majority of the sustainability factors (economic, environmental, social) is positively correlated with each other. Therefore, business practice shall be congruent and compatible with the business initiatives for environmental and social responsibility. Furthermore, the author urges businesses to leverage e-commerce not only for economic reasons, but these activities will also help meet environmental compliance.

Background and Objectives: Public adherence to preventive measures like social distancing, lockdown, improved hygiene is influenced by their knowledge and attitude toward COVID-19. The effectiveness of those mitigation measures is highly dependent on the cooperation and compliance of all residents of the country. This study aims to assess the knowledge, attitude and practice of social media users with respect to six variables of socio-demographic parameters regarding the corona virus disease . Material and methods: The cross-sectional study design was employed through an online survey. The data were collected from 218 respondents from April 15 to June 7, 2020 through Google Form. Frequency, percentage, Mann-Whitney U and Kruskal Wallis H Test were used to analyze the data. Results: A high level of sensible knowledge regarding the overall knowledge (Mean=0.73, SD=0.11) about COVID-19 was observed. Participants have shown good sense of knowledge towards awareness (Mean=0.73, SD=0.14) and prevention (Mean=0.88, SD=0.15) based knowledge as compared to the symptom (Mean=0.49, SD=0.19) based knowledge. In response to attitude and practice, seven out of ten participants (70.6%) believed that the country will succeed in controlling the virus. A good number of participants were wearing face masks (94.5%), improving hygiene (92.7%) and using sanitizer/soap (94%). Around 91.7% of them were maintaining social distancing whereas 73.9%of participants think that the ongoing lockdown should be extended to control the transmission of virus. More dangerously, 42.7 % of participants believed anti-malarial drugs are useful for treating the patients with COVID-19. Conclusion: The present study revealed a good knowledge, optimistic attitude and appropriate practice among social media users towards COVID-19. The findings of this study might serve as the baseline for planning awareness campaigns to improve the knowledge, attitude and practice in some critical aspects to control the virus in public level, and implementing government efforts and plan for better containment of COVID-19.

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