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With the ever-increasing need for concealing messages within cover media like image, video, and audio, numerous attempts have been developed for steganography. Most of the steganographic techniques perform their embedding operation on the cover image without selecting a better location. The right selection of location for embedding the information can lead to high imperceptibility and robustness. Accordingly, in this paper, we develop a new cost function for estimating the cost of every pixel to identify the good location to embed the message data. The proposed cost estimation procedure utilizes multiple parameters like wavelet coefficient, edge transformation, and pixel intensity. The proposed cost matrix is then utilized to embed the message data into the cover media using an embedding integer. The proposed steganographic technique is experimented with two magnetic resonance brain images, and the results are analyzed with the peak-to-peak signal-to-noise ratio (PSNR) and mean square error. The robustness analysis ensured that the proposed steganographic technique outperforms the existing methods by reaching the maximum PSNR of 72.74 dB.

Purpose Fueled by the rapid growth of internet, steganography has emerged as one of the promising techniques in the communication system to obscure the data. Steganography is defined as the process of concealing the data or message within media files without affecting the perception of the image. Media files, like audio, video, image, etc., are utilized to embed the message. Nowadays, steganography is also used to transmit the medical information or diagnostic reports. The paper aims to discuss these issues. Design/methodology/approach In this paper, the novel wavelet transform-based steganographic method is proposed for secure data communication using OFDM system. The embedding and extraction process in the proposed steganography method exploits the wavelet transform. Initially, the cost matrix is estimated by the following three aspects: pixel intensity, edge transformation and wavelet transform. The cost estimation matrix provides the location of the cover image where the message is to be entrenched. Then, the wavelet transform is utilized to embed the message into the cover image according to the cost value. Subsequently, in the extraction process, the wavelet transform is applied to the embedded image to retrieve the message efficiently. Finally, in order to transfer the secret information over the channel, the newly developed wavelet-based steganographic method is employed for the OFDM system. Findings The experimental results are evaluated and performance is analyzed using PSNR and MSE parameters and then compared with existing systems. Thus, the outcome of our wavelet transform steganographic method achieves the PSNR of 71.5 dB which ensures the high imperceptibility of the image. Then, the outcome of the OFDM-based proposed steganographic method attains the higher PSNR of 71.07 dB that proves the confidentiality of the message. Originality/value In the authors’ previous work, the embedding and extraction process was done based on the cost estimation matrix. To enhance the security throughout the communication system, the novel wavelet-based embedding and extraction process is applied to the OFDM system in this paper. The idea behind this method is to attain a higher imperceptibility and robustness of the image.