Debasisha Mishra, Biswajit Mahanty, (2014),"The effect of onsite-offshore work division on project cost, schedule, and quality for re-engineering projects in Indian outsourcing software industry", If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The aim of this paper is to go beyond the "What to outsource" and "To Outsource or Not" debate. Recognizing outsourcing as a fast growing reality that firms have to depend upon, the paper concerns itself with optimal management of outsourcing arrangements through the practice of "outsourcing capability". It argues that outsourcing failure can be mitigated if organizations see outsourcing as an "ongoing activity" to be managed as opposed to treating it as a one-time opportunistic "act". Design/methodology/approach -Based on the review of existing literature and drawing upon recent instances of outsourcing successes and failures, the paper develops a conceptual framework which divides various organizational processes into four different classes. It delineates the varied aspects of "outsourcing capability" that a firm would need to use to manage these varied class of processes as and when they are outsourced. Findings -There is no "one-size-fits-all" approach to managing outsourced processes. Different processes require emphasis on different aspect of outsourcing capability if outsourcing is to deliver the envisaged benefits. Originality/value -The traditional focus in outsourcing literature has been on the core/non-core process with the recommendation to keep core processes in-house and outsource the non-core processes. This distinction can be transitory and hence detrimental in the era of hyper-competition. I argue that firms should instead focus on developing and refining aspects of "outsourcing capability" relevant to the varied class of processes that they wish/need to outsource.

Research Summary: This article examines the adaptation process of a large manufacturer in the Indian steel industry faced with radical sociopolitical shifts in the external ecosystem. It uses the Bower-Burgelman process model in combination with Bourdieu's praxis theory to explain the emergence of competing managerial initiatives and associated contests in the company's internal ecology of strategy-making in terms of socially acquired dispositions. It illuminates process-practice pathways through which top management's resource allocation supported changes in the efficacy of the different forms of capital of the contesting managerial classes, thereby legitimizing the daily "doings" of the rising class and institutionalizing a (re)defined adaptive rule structure. Managerial Summary: How do managers' early influences, including family upbringing and schooling, bear upon organization's renewal strategy? Our study finds that during discontinuities imposed by socioeconomic upheavals, when organizational performance flounders, managerial initiatives are driven by deepest dispositions derived from early age socialization. Competing managerial fractions jostle to impose practices favorable to their longstanding preferences by putting their weight behind preferred product-market choices and seeking appropriate changes in the ineffective internal rule structure. Administration's challenge lies in leveraging internal contests to iteratively allocate resources in search of winning dispositions and configurations aligned with evolving social relations in the external environment. Internal availability of managerial groups from diverse social origins is crucial for the administration to reclaim organizational advantage by arbitrating between contesting practices and practitioner fortunes.

Purpose-Google commands approximately 70 per cent of search market share worldwide, resulting in businesses investing heavily in search engine advertising on Google to target potential customers. Recently, Google changed the way in which content and ads were displayed on the search engine results page. This reshuffling of content and ads is expected to affect the advertisers who advertise on Google and/or use it to drive traffic to their websites. The purpose of this study is to analyze the impact of these changes on various stakeholders. Design/methodology/approach-Data have been collected from various sources on the internet including blogs and discussion forums. Netnography has been used as it allows a detailed evaluation of the consumers' needs, wants and choices in a virtual space. Findings-The average cost-per-click for ads on the top positions is expected to increase. Advertisers whose ads usually occupy the lower positions would be adversely affected. To counter this, more emphasis should be placed on ad extensions and on product listing ads. In addition, organizations would benefit from increased efforts on search engine optimization. Practical implications-A variety of coping strategies have been developed that can help marketers to successfully navigate through the change, including the use of ad extensions and the use of product listing ads. Originality/value-This practice-focused paper offers guidelines for digital marketers to use sponsored search more effectively as part of their arsenal in light of some important changes recently made by Google. The potential of netnography as a research methodology has also been expanded by using it in a novel setting and in drawing up actionable insights.

Purpose – The purpose of this paper is to extend the understanding the role of consumer experiences, instantiated through gift giving and game play, in communication of brand values. Design/methodology/approach – The paper is based on in-depth phenomenological interviews of marketing managers and various channel intermediaries involved in the execution of a mass brand promotion program in rural India. Findings – The study reveals the employment of innovative game designs and gift choices, their design rooted deep in the village populace’s context and life experiences. It shows how the consumer’s experience created through games and gifts shapes their perceptions about the brand leading to favorable consideration and purchase outcomes for it. Research limitations/implications – This work is derived primarily from practice. It is hoped that industry practitioners will benefit from this stream of research and will use games and gifts in innovative ways to engage customers and create brand experiences. Originality/value – This is one of the first works to highlight the importance of games and gifts in experiential marketing literature. It brings into focus one of the largely unexplored facets of customer engagement in rural India.

This paper is a narration on practices of unlimited liability Marwari businesses of a textile town in Western India. Although depicted as an ‘outdated’ form of incorporation, these businesses were surprisingly resilient prompting us to engage in exploration of their ways of doing business. We deployed Mignolo’s concept of colonial-matrix-of-power to anchor our interpretive sense-making of enactments of our participant businessmen. The daily doings of the businessmen and their families enacted a ‘way of life’, Marwaripan. Activities created an intermesh across ‘local’ spaces of family, business and religion, constituting, what we call, a decolonial matrix-of-praxis. It created a ‘local’ form of Marwari governance where circulation and access to capital depended on extensively (and labouriously) negotiated construction of ‘status’ within open spaces of ‘enunciation’. However, preserving Marwaripan also required arduous striving and collective toil to continuously construct subjectivities based on customary dharma through a communitarian pedagogy that could wean away actors from the state driven pedagogy of regular schools.