Small and medium enterprises (SMEs) are a driving factor in the Colombian economy, being fundamental for the generation of most of the country's employment; their limited conditions lead these organizations to face challenges to achieve a sustained position in the market and favorable returns.  In this sense, strategic planning is presented as a response to the need to structure its actions according to the fulfillment of visions, missions and objectives coherent with the reality of its position in the market, and its internal conditions.  This is how this research proposes an analysis of the main contributions of the use of methodologies, techniques and strategic management tools in SMEs, highlighting their contribution to the establishment of successful marketing plans, innovation and commitment of employees, as well as the integration of stakeholders. The methodology applied was of mixed cuts, since quantitative and qualitative paradigms were combined. The results allow to glimpse a great disposition on the part of the SMEs for the strategic management, nevertheless, there are few resources that are managed for such purpose.

The orientations in topics of competitiveness suggest at present, that a company obtains greater income when implanting or developing strategies of businesses that incorporate focuses like competitiveness and sustainability. Thus, organizational efforts are being directed in this line of work. Therefore, it is proposed as an objective for this research to know how SMEs is promoting the issue of competitiveness in their organizations and which aspects are the most outstanding of this process. The methodology used was qualitative and based on the documentary review of specialized scientific publications; at the end reflections are made from the holistic approach to highlight the components that contribute most to the subject of cited. The results point to a scenario of greater dynamics in issues of globalization and competitiveness, as the progress made from the research suggests that growth in these topics will undoubtedly be a motor of great importance to achieve important results for any type of organization.