Purpose There is a need for considerable attention on the adoption of cleaner technologies (CT) by firms for climate proactivity for developing countries such as India. Literature survey suggests that government, market and civil society are the key drivers of CT adoption (CTA) in developing countries. The purpose of this paper is to investigate the mediating and moderating role of the government in CTA for climate proactivity. Design/methodology/approach The data collected from a survey of Indian firms were analyzed through exploratory factor analysis and multiple regression analysis to examine the mediating and moderating role of the government. Findings The empirical outcome was compared with the current government policies to summarize the research findings. Research limitations/implications There is scope of future research to examine the moderating and mediating role of market and civil society in CTA for climate proactivity. Practical implications The study will provide significant insight into various stakeholders associated with the CTA such as government, technology manufacturers, marketing community, environmental professionals and associated researchers. The research model will be useful for policymakers, managers and researchers for understanding CTA in the Indian context. Social implications The output model will be useful for the government to formulate forward-looking strategies toward the adoption of CT by industries for climate proactivity. Originality/value Unlike previous studies in which the government was recognized as a key driver of CTA, this study makes an attempt to test the moderating/mediating role of government in CTA in India. The findings of the study are supported by adequate empirical evidence.

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Technology-Based Product (TBP) Adoption

The climate change situation is alarming due to both industrial and domestic consumption patterns and a positive change in consumer preference for more energy-efficient household appliances is crucial to address this challenge. This study attempts to ascertain the determinants of technology-based household product adoption by consumers. The data collected has been analysed empirically to identify the significance of various factors while making a purchase decision. The study finds out the major factors towards adoption of technology-based household products by the consumers. This study of consumer behaviour has been carried out with medium-range investment products that are technology-based. The study will provide significant insight to various stakeholders associated with technology-based household products; these include manufacturers, marketing communities, environmental professionals and associated researchers. The output model will be useful for the government in formulating any forward-looking strategy towards reduction of household GHG emission for climate proactivity. The study findings are supported by adequate empirical evidence.