Due to the increasing competition from China and Southeast Asia countries, many Taiwanese companies have to invest in a foreign country in order to maintain a competitive advantage. However, the risk in foreign investment is much higher than in domestic investment because most of the companies are not familiar with the situation and culture of the foreign country. Therefore, the company has to be caution in making a foreign investment decision. The objective of this study is to investigate the investment motivation and managerial problems of Cambodia's Taiwanese companies by using the questionnaire method. The methodology used in this study is a questionnaire approach. Totally 46 valid replies from companies were received. The results showed that motivations for more than half of Taiwanese companies are no exchange control and developing market. The major problems faced by Taiwanese companies are: poor administrative efficiency, insufficient infrastructure, insufficient power supply and high cost, difficulty in managing employees due to cultural differences. Hopefully, the result of this study can be used as a reference for Taiwanese companies seeking investment in Cambodia. More updated information is needed in further research to compare the current and earlier situations.
Due to the increasing of number of universities in Thailand might lead to high competitive environment. Therefore, the university image and brand play an important role for student's intention to study at each university. This research aims to identify the factors that influence an individual's perception on image and brand at a practice engineering school. The sample group of 420 high school students who applied for technological university was collected. The descriptive statistics and factor analysis were used to examine the students' perception on university image. The results showed that students' perception on image can be categorized into 3 factors: external characteristic factor, emotional factor and taste and intention Factor.
The sharing economy has witnessed tremendous growth inamultitude of industries around the world over the past decade. Access to, and a more sustainable use of, resources, cost saving potential, and a multitude of strategic benefits have been identified as attractive opportunities for small and medium-sized enterprises (SMEs) to engage in business-to-business (B2B) sharing with some frustration by governments, researchers and practitioners that so little actual B2B sharing can be observed in industry practice. It remains a strategic challenge for SMEs to manage the shift from resource ownership to sharing since that transition requires a permanent change in their business model. In light of the transformational nature of this qualitative research gap, an Action Research methodology has been developed and implemented in partnership with a selected sample of Swiss SMEs favourably inclined towards B2B sharing activities. While discussing how Action Research might bridge the research gap and develop tangible, empirically grounded management recommendations, this paper also contributes specific Action Research methodology for other cases of transformational nature which present an ever more frequent and common scenario in business management research.
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