This study aims to formulate effective and sustainable strategies to manage post COVID-19 crisis in the tourism and hospitality industry. Data were collected from 290 respondents using the purposive sampling procedure in which the response rate is 70.7%. The structural equation modeling software, SmartPLS 3.0, is used to analyze the constructs of this study and hypothesis testing. The result shows that among the 6 hypothesized paths, 4 were supported, and out of 32 relationship paths, 25 paths are significant. This study reveals that travel risk management, service delivery system, hygiene and safety are the most influencial factors of travel behavior.

Tourism is a well-established industry and is known as an income-generating sector and it influences the social aspects for developed as well as countries those are developing. The aim of this paper is to assess the local community perception about tourism’s impact and their support for future tourism development. To conduct this study, a conceptual framework was developed. Additionally, data were collected from 330 respondents, of which the valid response rate is 78.57%. The projected relationships were evaluated by using Partial Least Squares- Structural Equation Modeling technique (PLS-SEM). The findings show a positive relationship among social, economic, and environmental factors and it also influences the quality of life of the local community. This study also specifies the local community’s positive perception towards the development of future’s tourism. This study will make a significant theoretical and practical contribution to the development of community-based tourism in Bangladesh.