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Sense of place and values are concepts that have been defined in a multiplicity of ways by a variety of disciplines and seldom approached in combination within studies of place-based sustainability. In recent years, the debate on sustainability, and particularly on sustainability transformation, has started to recognise the central importance of the "inner dimension" in achieving sustainable futures. This brings to the fore individual and cultural immaterial aspects, such as values and sense of place. The aim of this article is to explore the role of sense of place and place values in the context of sustainable placeshaping and propose a framework to operationalise them in research. Three central questions guided and structured our work: (a) how can place-shaping contribute to sustainability transformations? (b) what is the role of the inner dimension of transformation in processes of sustainable place-shaping? (c) how to include the inner dimension-specifically sense of place and its underlying values-into place-shaping practice and discourse? Through the article, we argue that there is scope for a broader understanding of how sense of place contributes to sustainability transformations through place-shaping. The article ends with the introduction of an analytical tool for the study of sense of place and place values as potential drivers of place-based transformation. The conclusion of the article summarises the contribution of the inner dimension of place to place-shaping and, more in general, sustainability transformation.

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Place branding refers to the creation of value in space by reinforcing and representing place assets in a cohesive manner, as a narrative image of the place itself. Such narratives of place are important in planning as well, when developing (strategic) spatial strategies. We argue that place branding and planning can be bridged, through cultural narratives built on local knowledge and the perceived meanings and images of place. However, there is a knowledge gap on how to build cultural narratives in multistakeholder processes. While participatory planning methods are increasingly applied, we argue for a greater role of art and artsbased methods. Accordingly, our key question is, how can artsbased methods support the creation of cultural narratives for place branding and planning? To address this question, we outline an approach based on the principles of Appreciative Inquiry. The approach is illustrated through a case study in Finland where we initiated a process of co-creation of place-based narratives. We analyse how the process was organized and facilitated, and what the challenges and lessons learnt were. The paper ends with a discussion, and draws conclusions on the relevance of arts-based methods for the wider debate on place branding and spatial planning.