This article considers how a social movement group in the Gay, Lesbian, Bisexual, and Transgender (GLBT) movement engages in discursive contention with the Religious Right over the meaning of traditional family values. By utilizing an understanding of framing as interpretive practice, we return to a more active conceptualization of framing and illustrate how the meaning making of PFLAG (Parents, Families, and Friends of Lesbians and Gays), though bound by the dominant discourse of traditional family values, appropriates this discourse by doing "real family values." We close by considering how PFLAG's interpretive practice subverts and reproduces hegemonic meaning and by noting how our understandings of movement framing are extended by analyses of interpretive practice.In 1992 Dan Quayle, then vice president of the United States, made his now infamous statement against television's portrayal of single mom Murphy Brown, warning the United States about the crisis in traditional family values (Collins 2000,47). Since then, White House opinion about family in the United States has been continually and consistently revisited. Stacey (1996) notes how a neo-family values campaign arose during the Clinton administration and helped further claims of a crisis of core family values. In an interesting twist, recently, former vice president A1 Gore (with his wife Tipper Gore) published a book, Joined at the Heart (2002), detailing their view that American families have changed but that the real values to which all such families aspire (love, respect, honor, caring, nurturing, and providing for children) have not. The question, of course, is whether the Gores' work signals a shift in the dominant talk and politics Direct all correspondence to K. L. Broad,