The study focused on exploring the challenges being faced by social service workers in dealing with involuntary clients. This study is qualitative in nature and in-depth semi-structured interviews were used as a tool for data collection. The data was collected from 21 social service workers residing in Abu Dhabi, Al Ain, and Al Gharbia. Moreover, a purposive sampling technique was deployed and the Thematic Content Analysis technique was used to analyse the results. The qualitative interviews explored various challenges being faced by the involuntary clients. The most prominent ones are the client's anger, frustration, reluctance, lack of confidence, discipline, and motivation. All of these factors pose huge challenges for social workers because they lead involuntary clients to a situation of poor communication with social workers. This study has created a new body of knowledge that can be used in the Middle East and the Western parts of the world. From the academic perspective, this study is value addition in the literature of social service workers. From the practitioner perspective, this study provides an opportunity to work on such challenges while developing effective strategies to counter them.

Media, being an important socialization agent plays a vital role in child development. Studies on the effects of mass media on a child behavior discuss the extent to which children are influenced by advertisements and are measured by the amount of child purchase requests. The dynamic promotional media in Asian countries have resulted in increased materialism among children. Marketers are targeting children at a very early age thus advertisement has turned to be a chief determinant of materialism and child purchase request. This paper investigates mass media as socialization operator and pester power originator for kids in Pakistan. It further studies parental perspective of mass media’s role in making kids more materialistic and hence shaping their product purchase request. Cross-sectional causal research was conducted using purposive sampling. Data was collected from parents of children aged between 7-11 years. Hypotheses statements were tested using SEM and bootstrap method using AMOS software. Mass media was found to be a significant predictor of pester power and materialism. Materialism was found to mediate the relationship between mass media and Pester power. The findings of this research are valuable for both marketers and parents in understanding and managing materialism and pestering among children.

This research examines the influence of digital marketing, particularly social media, mobile, and Email marketing, on consumer purchasing intentions within Pakistan’s textile industry. Utilizing a quantitative method coupled with a causal explanatory research design, this study aims to quantify the impact of digital marketing strategies on consumer purchasing behaviors. Data was collected from a sample of 228 participants, chosen through judgment sampling. This data was then subjected to regression analysis via Statistical Package for the Social Sciences (SPSS). The findings indicate that social media and Email marketing influence consumer purchasing intentions. However, the empirical evidence drawn from the sampled data did not support the effect of email marketing on consumer purchasing intentions. This research offers substantial theoretical and practical implications, further contributing to the existing body of knowledge