In this unconventional article, Sarah Banet-Weiser, Rosalind Gill and Catherine Rottenberg conduct a three-way ‘conversation’ in which they all take turns outlining how they understand the relationship among postfeminism, popular feminism and neoliberal feminism. It begins with a short introduction, and then Ros, Sarah and Catherine each define the term they have become associated with. This is followed by another round in which they discuss the overlaps, similarities and disjunctures among the terms, and the article ends with how each one understands the current mediated feminist landscape.

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This is a reprint of Sarah Banet-Weiser's chapter "Branding Politics: Shopping for Change?" from her 2012 book AuthenticTM: The Politics of Ambivalence in a Brand Culture (NYU Press). Preceding the reprint is an interview between Sarah Banet-Weiser (London School of Economics) and Marita Sturken (New York University) about the book's inspiration and contributions, branding as culture, brand experiences, authenticity, the intersection of brand and political cultures, activism, and feminism. The interview and reprint seek to inspire reflection and discussion about the ambivalence and possibilities that come when branding, consumption, and politics mix. Shopping has become more than a simple transaction for many consumers—it has become a form of commodity activism that requires brands to be authentic, politically aware, and adaptive in an increasingly social and globally connected media environment.

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