This study examines conservation campaigns and how they employ place-based interpersonal communication tactics to better engage local communities in rural locations in Indonesia, Philippines, and Colombia. In collaboration with the non-governmental organization Rare, the authors explore how social marketing campaigns coupled with interpersonal communication can influence communities that are often considered the most marginalized and affected by environmental problems. Field research was conducted in Indonesia since 2008 and Colombia since 2014. Ethnography through participant observation and interviews were primary methods for data collection as well as a thorough analysis of organizational documents, such as websites, blogs, reports, and other written work. Using theories of dialogue and place-based studies of interpersonal communication, three key campaign strategies emerged from our research. First, cooperative engagement through semi-formalized information sharing is an important component of building a campaign in rural areas, which might include key stakeholder meetings, relationship building with local governmental, religious, and community leaders, and training sessions with local farmers or fishers. A second approach is based on critical listening and understanding through word of mouth involvement, such as community activities and improved understanding of the challenges that local people face in their communities. Finally, a third approach relates to the recognition of difference through engaging local culture. Campaign managers have used religious leaders, local languages, traditional customs and activities, and other place-based approaches to create inclusive conservation campaigns. These strategies demonstrate that conservation campaigns require intense interpersonal dialogue, long-term commitment, and place-based understanding.
This essay re/envisions what critical health communication methods look like on the U.S.-Mexico border in reproductive justice contexts. For example, traditional health communication theories and methods have privileged objectivity, generalizability, and the creation of critically important health communication patterns and concepts that have guided the development, deployment, and execution of health communication programs and cultural competence programs. However, in this article, we discuss the utility and application of an intersectional/critical health communication reproductive justice method and envision its praxis in contexts like the U.S.-Mexico border. As two Chicana feminist reproductive justice/health communication scholars, our own research on reproductive feminicides throughout the U.S. and Latin America has necessitated the blending of a variety of theoretical and methodological approaches-border theories, intersectionality, Chicana feminisms, and health communication theories and methods. Thus, this essay traces the blending of these theories and methods and discusses how critical intersectional feminist health communication methods can be utilized in activist ways to resist reproductive and gendered violence at the U.S.-Mexico border.
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