Surplus dairy calves consist of all dairy bull calves and any heifer calves not needed as replacements for the milking herd. The fate of these surplus calves varies by region; for example, in Australia and New Zealand they are often sold as “bobby” calves and slaughtered within the first weeks of life; whereas, in North America they are normally sold within the first weeks of life but reared for 16–18 weeks as veal or longer as dairy beef. Regardless of region, demand for these calves is often very low, driving down prices and in some cases leaving farmers with no alternative options other than on-farm euthanasia. The notion that dairy cows must give birth to produce milk and that the calves are immediately separated from the dam, many of which will end up immediately being sold as surplus calves, has become a topic of public concern. These concerns have increased given the growing number of pictures and stories in the media of on-farm euthanasia, dairy calves being transported at very young ages and frequently receiving sub-standard levels of care. In this paper we describe the status quo of this complex, value-laden issue that without transformative change is at great risk for continued criticism from the public. Moreover, despite many attempts at refinement of the existing approach (i.e., the pursuit of technical improvements), little has changed in terms of how these surplus dairy calves are managed and so we predict that on its own, this approach will likely fail in the long run. We then set out how the current surplus calf management practices could be viewed to fit the definition of a “wicked problem.” We conclude by calling for new research using participatory methodologies that include the voice of all stakeholders including the public, as a first step in identifying sustainable solutions that resonate with both society and the livestock industry. We briefly discuss three participatory methodologies that have successfully been used to develop sustainable solutions for other complex problems. Adoption of these types of methodologies has the potential to help position the dairy industry as a leader in sustainable food production.

Temperature variability resulting from climate change poses challenges around the world for livestock production and the welfare of the animals in these systems. As animal industries attempt to combat these challenges, it is vital to understand how potential changes implemented by farmers resonate with societal values. The aims of this study were to determine how different proposed changes to mitigate heat stress in dairy cattle influence public perceptions toward Australian dairy farm systems, including perceptions of (1) cow welfare, (2) confidence in the industry, and (3) trust in farmers. Participants were presented with 1 of 4 treatments representing a potential solution to mitigate heat stress in dairy cattle: (1) indoor system (a fully indoor barn), (2) choice system (cows have agency to choose to be indoors or outdoors), (3) gene edition + pasture (cows are genetically modified to become more resilient to heat stress), and (4) pasture (outdoor system that is currently used in Australia, but the farmer plants more trees). Participants were then asked to respond to questions on a 7-point Likert scale. Questions were about cow welfare (3 questions), confidence in dairy industry (4 questions), and trust in farmers (9 questions), with each section followed by an open-ended question for participants to explain their answers. Participants perceived cow welfare to be the lowest in the indoor system (2.80 ± 0.10), followed by gene edition + pasture (4.48 ± 0.11), with choice and pasture systems being the highest but not different from each other (5.41 ± 0.11 and 5.32 ± 0.11, respectively). Confidence in the dairy industry was lower among participants in the indoor (4.78 ± 0.08) compared with participants assigned to the choice (5.28 ± 0.08) or pasture (5.25 ± 0.08) systems. Confidence was also lower among participants in the gene edition (4.95 ± 0.08) compared with the choice system. Trust in farmers was similar across all treatments. Our results provide the first evidence that the Australian public may be reluctant to accept heat stress mitigation strategies that either do not allow cows to have access to pasture or those that include gene-editing technologies.