IntroductionLiveWell Greenville, a multi-organization community coalition, launched an initiative in 2011 to help afterschool programs promote environments that decrease the risk of obesity among children and adolescents. The objective of this study was to describe changes in nutrition and physical activity environments, policies, and practices among 37 afterschool programs after their participation in the LiveWell Greenville Afterschool Initiative.MethodsThe study used a nonexperimental, pre- and postsurvey design. The survey was based on the Nutrition and Physical Activity Self-Assessment for Child Care questionnaire and modified for afterschool settings. Items addressed sedentary time, physical activity time, availability of sugar-sweetened beverages, sweet and salty snack consumption, fruit consumption, staff behaviors, and policies that support nutrition and physical activity practices. The self-assessment survey was completed by an afterschool program supervisor at each site. The 9-month intervention consisted of program staff members’ completing the pre-assessment and goal-setting worksheet, receiving technical support and training from LiveWell Greenville staff, attending networking meetings about nutrition and physical activity promotion strategies, and completing a postassessment. ResultsWe found significant positive changes in afterschool environments in the type and frequency of snacks offered, duration of children’s sedentary time, staff behaviors that supported healthy nutrition and physical activity practices, and education provided to staff, children, and parents.ConclusionWe found the LiveWell Greenville Afterschool Initiative, which involved self-assessment, goal setting and technical support, to be a successful strategy to change nutrition and physical activity environments in afterschool settings.

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Background Ads depicting models promoting calorie-dense foods and beverages are ubiquitous and no known research has examined their effects on consumers. Drawing from social comparison theory, we hypothesized that participants who viewed ads with models (versus without models) would be more likely to rate models and less likely to rate themselves as able to consume the calorie-dense foods regularly and still maintain their weight/shape. We also hypothesized that participants who viewed ads with models (versus without models) would report more body dissatisfaction and, consistent with consumer research, a greater intention to purchase the product. Methods Participants (N = 168) were randomly assigned to view food or beverage ads with models or without models and completed self-report measures. Results Participants who viewed ads without models were more likely to rate themselves and most people as able to consume calorie-dense foods regularly and maintain their weight/shape and reported a greater intention to purchase the product. Consistent with our hypotheses, participants who viewed ads with models reported increased body dissatisfaction. Conclusions Results indicate that consumers’ perceptions of their own and others’ abilities to regularly consume calorie-dense foods and maintain their weight/shape change based on whether (or not) the calorie-dense foods are promoted by a model. Our findings reveal the nuanced negative effects of calorie-dense food ads with and without models and give insight into the psychological and potential physical health consequences that food ads can have on consumers.