The objective of this article is to study the possibilities of creating a personal brand of a higher education teacher, its peculiarities and values in the conditions of the region. A description of the national character, mentality of the Sakha people is given for a better understanding the peculiarities of the university teacher’s brand creating in the region. The results of a sociological survey in three institutions of the republic have shown that today the understanding of the importance of developing a personal brand in the higher schools of the republic is superficial. The factors that contribute to the creation of a personal brand in the scientific and educational environment have been investigated. Recommendations for the step-by-step forming a personal brand are offered.

Understanding of new guidelines in professional education has led to the need to update its content in terms of

In 2018, the state cultural institutions were tasked to increase the number of visits to cultural institutions in general, and also to increase the number of calls to digital resources about culture by more than 5 times by 2024. In order to fulfill the requirements of the National Project, regional cultural institutions are invited to take a number of steps towards digital transformation (digitalization), which involves the introduction of innovative technologies in the activities of museums, galleries, theaters, libraries and philharmonic societies of the country. Cultural institutions can use various modern technologies to increase their competitiveness in the market. In an economic environment characterized by constant and rapid technological development, successful organizations can adapt their activities to change. Technological innovations allow cultural institutions to become more attractive and better perform their functions, while at the same time using their resources more efficiently. As a result of the review of non-profit organizations of the Republic of Sakha (Yakutia): 485 libraries and 80 museums, the dynamics of digitalization of museums and libraries in the republic is estimated. Practical recommendations are proposed for the systematic and systematic digitalization of cultural objects, the authors identified three stages of the widespread introduction of digitalization.

The relevance of the research problem is defined by higher education system national reforms complex of the Russian Federation, resulting to rethinking of humanities priorities, their goals in student's personality creation as a citizen, competent and humanity educated specialist, professionally prepared to use in his activities all cultural patterns and norms of life at every level, class complexity which anticipate the current level of society development, capable to civilized cooperation with other people and other cultures. These educational strategies in humanitarian preparation are achievable because the content of disciplines is not only and not the most ideal storage, accumulation, consolidation and transformation system of socio-cultural and spiritual experience but a universal way of culture creating continuity ensuring of philosophical, historical -educational, socio -professional, social, cultural and literary -artistic values, in which the personal form of culture is constantly evolving and creates a subject one, and a new subject one requires the updating of personal one. The purpose of the paper is to justify the conceptual ideas of culture -competence approach in humanitarian training as modern educational strategy in high school students' common culture creation. The paper presents the theoretical -methodological foundations of educational strategies to create a common culture of high school students. As educational strategies basic core the conceptual ideas of culture-competence humanitarian approach to the students training are presented. The leading research method is a modeling of high school students' common culture creation in their humanitarian training. The paper content is designed for high school teachers of social -humanitarian sciences, researchers of research laboratories, graduate students, undergraduates and students who are interested in the problems of person's common culture creation. It is also recommended for schools Methodists and professionals of the educational authorities, students of teacher training universities and centers of secondary school teachers training.

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