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Textile and apparel manufacturing industry of India is second highest employment generator sector and largest contributor to India’s GDP. Unfortunately, it lacks behind in innovations and adoption of technology to meet the challenges. The basic problem remains as how to bring varied designs to market quickly with less efforts and cost. The adoption of CAD technology offering enormous benefits to apparel manufacturers in India. It makes quick and efficient revisions in apparel design changes including colour adjustments on fabric pattern and resizing garments. CAD system enable designers to produce more accurate designs with less chance of mistakes by saving cost and time. Its integration with CAM offers many advantages during manufacturing process and makes the apparel production faster with consistent and accurate results every time. As all information related to design and production are stored in file format, it makes very easy to produce the same design again without repetition of previous activities. The introduction of CAD technology in the industry resulted to improved efficiency of the design process due to automation of routine design tasks, increased employee productivity and shortened lead time in the product development process. This study highlights on adoption of CAD technology, limitations and its impact on business.

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Worsening state of environment is a major concern for the world today. One major sector which is supposed to be the most notorious in degrading environment is the transportation sector. It is therefore important for the transportation sector to think of ways to reduce its carbon footprint. One of the popular way is the adoption of green marketing which incorporates all the elements namely product, price, place and promotion. It means that that the objective of the transportation sector should not just to develop the environmental friendly products but they should give the environment friendly identity too. The present paper has attempted to understand the green initiatives taken by the car manufacturing firms. For this purpose we have studied the advertisements shown on the television. The advertisements shown in the Television during 2012-2016 have been collected. Cues have been developed to interpret the advertisements with the help of previously conducted studies. Some of the cases have been discussed in the present paper too. The results indicate that the car making firms are still hesitating to establish the identity of cars as environment friendly.

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