Economic sustainability for firms of all sizes and sectors is likely to depend on some type of online commercial activity. While technical barriers to e-commerce are not high, adaptability to new online markets is a critical part of sustainable economic growth for many firms. The Chinese e-commerce market has increased dramatically to become larger than that of the United States, Europe, and Japan combined. This study explores the underlying factors that influence Chinese online consumers’ acceptance and patronage of the online shopping platforms where those firms must operate. Firm competition in the e-commerce platform in China is highly competitive, making exploration of the factors that influence consumer purchase behaviour more valuable. After an extensive qualitative focus group study, a quantitative online survey of 691 savvy Chinese online shoppers was completed. When the data was subjected to structural equation modelling (SEM) for analysis, it was found that a model of three factor constructs explains whether an online shopping platform would be the preferred online shopping platform of choice. E-commerce platform preference (EPP) can predict purchase intention (PI) and site commitment (SC). The results explain why e-commerce platforms should address important EPP factors such as: order fulfilment and delivery process, company image enhancers, the variety of products offered, the design of the online shopping platform, trust of its recommendation system, and finally, awareness of the online shopping platform itself. These findings may be of interest to e-commerce practitioners as well as those whose research interests include e-commerce and consumer behaviour.

This study explores from a consumer perspective the underlying factors that made China a cashless society. The results of principal component analysis (PCA) show that four major factors influenced the high Mpay adoption in China: government support and sponsorship, simple to use technology infrastructure QR Code rather than the NFC technology, ease of use convenience and safety of the Mpay apps, and savings incentives because of the lack of any associated fees with Mpay transactions both for the consumer and small businesses. Favorable government regulatory framework or lack thereof being the major enabler of the primarily wide Mpay adoption in China, in addition to the direct Chinese government sponsorship of Mpay use as the most important antecedent factors influencing the adoption of Mpay in China, where a government sponsorship and sanctioning for economic development and financial services inclusion purposes led to the burgeoning of this FinTech innovation in China.

The purpose of this study is to investigate the relationship between enterprise risk management (ERM) and company performance in the Chinese commercial industry. An enterprise risk management index was constructed from a strategic and operational point of view to assess the ERM level of Chinese commercial companies. ERM is also known as an integrated, comprehensive, and strategic management using the Simona-lulia (2014) approach. The study used a sample of 175 listed Chinese commercial companies from 2009 to 2018, and found that the imperfect ERM in the Chinese commercial industry as a whole had a negative effect on the performance of the companies. It also found that the size of the company, financial leverage, and intellectual capital can influence enterprise risk management. These results established a strong link between enterprise risk management and company performance in the Chinese commercial industry.

This study examines factors affecting customers’ intention to purchase green skincare products in China to provide some managerial recommendations to existing companies. The theory of planned behavior was applied to formulate our research hypotheses and establish our proposed model. A total of 121 Chinese consumers responded to a survey we conducted online. Hayes’s (2013) process and structural equation modeling was employed to test the moderating effect. We find that consumers’ attitudes, subjective norms, and perceived behavior control significantly affect their purchase intention. Moreover, the country of origin and price sensitivity has a moderation effect on the above relationships. The above findings can help green skincare companies to understand customer purchase behaviors in these modern times.