This study aims to determine the effect of self-efficacy and entrepreneurship education on student entrepreneurial intentions. The method used was a survey method using a questionnaire, which was tested by validity and reliability tests, to collect research data. Respondents who were the sample of the study were 125 students. The sampling technique used was purposive sampling method using several predetermined criteria. Data analysis using multiple linear regression analysis. The results showed that, partially self-efficacy has a positive and significant effect on student entrepreneurial intentions, as well as entrepreneurship education has a positive and significant effect on student entrepreneurial intentions. In addition, self-efficacy and entrepreneurship education simultaneously have a positive and significant effect on student entrepreneurial intentions..

Privately-managed higher education institutions that play a notable role in the Indonesian higher education sector, in today's increasingly competitive environment, need to develop brand equity to secure the existence and ensure the institutions' sustainability. Therefore, this study aims to examine the effect of brand development at the pre-admission touchpoint, during the course touchpoint, and the post-passing touchpoint on the brand equity of private higher education institutions. This study involved 100 third-year students from two private higher education institutions in Klaten Regency and used the purposive sampling methode as the sampling technique. The collected data were then analyzed using multiple linear regression analysis. The results indicated that brand development at the pre-admissions touchpoint becamee the primary variable in determining the brand equity of the private higher education, followed by brand development at the course touchpoint and brand development at the post-passing touchpoint. In addition, brand development at the three touchpoints simultaneously had a positive and significant influence on the brand equity of private higher education institutions.