Male intrasexual competition and female choice explain the evolution of male ornaments. Except in sex-rolereversed taxa, female ornaments have been regarded as an epiphenomenon of genetic correlation, with no femalespecific function or independently selected basis. Females from species with conventional sex roles may still experience some degree of female-female competition and male choice that could explain the persistence of female ornaments. We studied the effect of female competition on the expression of a sexually dimorphic communication signal. In the electric fish Brachyhypopomus gauderio, both sexes produce an electric signal pulse for communication and electrolocation. Male electric pulses are longer in duration and greater in amplitude than those of females. As competition increases, males further enhance their signals in response to elevated androgen levels. We explored whether females respond to social competition as males do, by enhancing their communication signals and increasing androgen levels. We measured amplitude and duration of the electric signal pulse, and testosterone levels in female B. gauderio in their natural habitat in Uruguay and estimated social competition by calculating population density and adult sex ratio (ASR). In the lab, we manipulated ASR and population density independently to separate these factors and eliminate seasonal confounds. Under both field and lab conditions, signal pulse amplitude increased with population density, while pulse duration increased with female bias in ASR. In the field, but not the lab, androgen levels increased when ASR was female biased. Our findings indicate that the socially mediated mechanism of signal regulation is shared by the sexes, although whether androgens regulate this signal plasticity in females remains unclear.