Many changes taking place at a macro-level in Indian society along with the popularity of services that are native to India, such as Yoga and Ayurveda, have generated significant interest in wellness services. To assist wellness centers in gaining loyal clients, the goal of this study was to understand the influence of customer lifestyle factors on wellness center loyalty. The activities, interests, and opinions model was used to understand the lifestyles of wellness center clients. Data were collected from clients of five wellness centers. Regression results indicate that overworked individuals and those seeking a balance between work and family life would be the most loyal to wellness centers. Managerial implications of results are discussed.

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Pandemic: Pandemic refers to Covid-19 declared by the WHO on March 11, 2020. Market structure: Market structure is defined as the various systems, procedures that exist amongst the micro, small, and medium scale enterprises who are engaged in commercial activity by buying and selling products or services, and carrying out trade, generating wealth, and are a subsect of overall macro level economy. Structural change: Structural change is a complete shift in the basic ways a market operates. In this case, the functions and operations of micro, small and medium scale enterprises. Structural changes happened in business as a result of internet usage, online payments, GST to name a few. Structural damage: Structural damage is the harm that has happened and is happening to the markets, in this case, the micro, small and medium scale enterprises, which impairs the value usefulness, or normal functioning of the enterprises. Micro Small and Medium Enterprises (MSMEs): Government of India (GoI)’s Jun 2020 definition of MSME is adopted for this study and they are as follows: • Micro enterprises are those that have Rs 1 Crore investments and Rs 5 Crore turnover. • Small enterprises are those that have Rs 10 Crores investments and Rs 50 Crores turnover. • Medium enterprises are those that have Rs 50 Crores investments and Rs 250 Crores turnover.