Purpose The purpose of the paper is to explore various motivations that influence college students to spend more time binge watching and the subsequent gratifications. Video streaming websites such as Netflix and Amazon Video have changed the viewing habits of consumers. Viewers have more control and can enjoy on-demand content as per their convenience. This has resulted in viewers watching multiple episodes of television shows in a compressed time frame – a phenomenon termed as binge watching. College students engage in binge watching because of the various gratifications that it promises. This paper investigates the various triggers and consequences of binge watching. Design/methodology/approach Data were collected through a mixed method approach. The first stage involved qualitative interviews and focused group discussions with college students to understand the phenomenon of binge watching. The second stage involved administering a questionnaire to address our research question. Findings Findings indicate that social interaction, escape from reality, easy accessibility to TV content and advertising motivate college students to spend more time binge watching. If students are negatively gratified after binge watching, then they intend to spend more time doing it. Originality/value The findings have important implications on the overall wellbeing of college students and strategic implications for video streaming companies.

PurposeIn a progressively more knowledge‐dependent economy, businesses need to learn to harness the knowledge that resides within their organizations. However, organizations often find it challenging to manage this most important asset that people possess. Researchers have asserted that it is mostly organizational factors that pose a challenge to the management of knowledge. The purpose of this paper is to examine the role of knowledge infrastructure capability in knowledge management (KM) practices within an organization.Design/methodology/approachThis paper employs a single case study strategy to explore the objective. A medium‐sized, global Indian IT solutions company, headquartered in Bengaluru, India (MindTree Ltd) was chosen, as this company is admired globally for its KM initiatives and also featured in the Globally Most Admired Knowledge Enterprises (MAKE) list in 2010. Research methods included in‐depth, semi‐structured interviews with key informants, as well as non‐obtrusive participant observation.FindingsThe study's findings show the relevance of knowledge infrastructure capability in KM excellence. The case highlights the role of a knowledge‐sharing culture throughout management systems and routines. The findings also suggest that organizational structure plays a facilitating and steering role in developing the culture of knowledge.Research limitations/implicationsThe issues identified are explored in a single case‐study setting. Future research could look at the relevance of the findings to other similar settings and in multi‐site settings, to bring about a wider theoretical generalization.Practical implicationsThis study will help managers to understand the role of knowledge infrastructure capabilities in KM success and will help them to devise further studies to realize the full potential of KM initiatives.Originality/valueThis paper adds empirical insight from the Indian ITES industry on existing literature concerning KM.

Purpose Given the competitive landscape in the higher education setting, it is important that universities adopt strategies that create competitive advantage for them. Universities must leverage their resources efficiently to address this goal. Creating a positive brand image is one such strategy. The purpose of this paper is to conceptualize university brand image as its heritage, service quality and trustworthiness and investigate their relationship with student’s satisfaction. It also investigates the role of university reputation as a mediating variable. Design/methodology/approach Data were collected through a mixed method approach. The first stage involved qualitative interviews and focused group discussions with students to understand the factors responsible for student satisfaction with their respective universities. The second stage involved administering a survey questionnaire in two geographies – the USA and India to investigate the hypothesized relationship. The authors use regression analyses to test these relationships. Findings Findings indicate that a distinct brand image plays an important role in students’ level of satisfaction across both the USA and India. Service quality has a greater impact on student satisfaction levels across both contexts (as compared to university heritage and trustworthiness). The authors also find a positive mediating effect of university reputation in the relationship between university brand image and student satisfaction levels. Originality/value The current research contributes to the services marketing literature in the university context. It offers a framework for decision making in universities. It suggests that universities must work toward developing their brand image by focusing on its three dimensions – heritage, trustworthiness and service quality.

Purpose The aim of this paper is to understand the role of organizational capabilities in knowledge management (KM) success pattern and how KM initiatives can be designed for organizational success. Design/methodology/approach The authors adopted a qualitative, descriptive case study research design to study the complex contextual issue of organizational capabilities and its role in KM success of information technology companies. Findings Findings of the study indicate that success of KM is not only bound by its processes but also by key infrastructure which can either promote or inhibit KM. To realize KM success, infrastructure capabilities have to be supported by knowledge process capabilities and vice versa. Research limitations/implications Future research can continue to examine organizational capabilities from the perspective of teams or business units in contrast to the organization. Originality/value This paper adds valuable empirical insights from Indian standpoint to the existing KM literature concerning preconditions of success and failure of KM initiatives in companies.

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