No abstract

The late nineteenth and early twentieth century in India witnessed a tremendous growth of vernacular Ayurvedic tracts, journals, pamphlets and public polemics. Incidentally, the consequent Ayurvedic discourse was not merely about the medical aspects of the Ayurvedic healing system. Rather, a careful reading of these published materials on Ayurveda throws immense light on the ongoing debates about sociocultural and religious processes. Interestingly, the social culture manifested by the early twentieth century Ayurvedic discourse was highly communalist, casteist, and gender-and class-biased in its content. In this regard, the present article explores how, in the era of communal polarisation, healing systems acquired religious identities. For example, from the 1920s onwards the cause of Ayurveda was promulgated by many vaids (Ayurvedic practitioners) and publicists by linking it with the broader agenda of ‘Hindu’ revivalism and the consolidation of a ‘Hindu’ religious, cultural and national identity. That is why issues like ‘Hindi prachar’, ‘cow protection’ and the cause of ‘Hindu education’ often formed the subject of vaid campaigns throughout North India. Related to this was the demonisation of ‘Muslim rule’ in India from the apparent perspective of health in the Ayurvedic discourse of the time. Simultaneously, this article argues that this communalisation of the Ayurvedic discourse, besides creating external religious boundaries, also unleashed hegemonic upper-caste and -class ideas that served to homogenise the community internally as well.

No abstract

Customer Relationship Management (CRM) is significantly regarded in the market for existing, likewise, current customers. This paper inspected the effect of client relationship management (CRM) components on consumer loyalty and satisfaction. A fair CRM (customer relationship the board) program that helps the association satisfy the customer, the investigation study would examine uncommon systems and methods for setting up effective CRM to satisfy the customers. The inspiration for driving the examination was to check the sufficiency of customer relationship Management (CRM) in holding and satisfying customers. The investigation utilized quantitative methodology and base on 100 respondents. Multiple Regression and ANOVA are utilized to look at the relationship between the factors.In this investigation, we center around these issues that are carrying noteworthiness to more raised level experts in an affiliation: is there an association between CRM with shopper dedication and Indian affiliations? With appropriate verifiable assessment, the hypotheses delineated in this examination are affirmed and the results show a certain high association among the components considered for the examination. The connected writing exhibits a critical relationship among compelling CRM, consumer loyalty and consumer satisfaction.The examiner reasoned that CRM is assuming a significant part in expanding the pie piece; it upgrades efficiency, prevalent worker’s assurance in the mean. Simultaneously, it improves the inside and out client information and higher consumer loyalty to improved client unwaveringness organization will likewise have the unmistakable data that what are their clients, what are their needs, and what will make them more fulfilled.The examination trusted is one of a kind and no exploration has been done to gauge the impact of client relationship management in upgrading client reliability and consumer loyalty.

No abstract