The objective of this study is to determine the impact of destination image (cognitive and affective image) on the intention of Arab tourists to revisit Istanbul. The sample group of the study is comprised of Arab tourists who visited Istanbul in January-April 2016. Data was obtained from a total of 385 Arab tourists for the application. Descriptive analyses such as percentage, frequency as well as statistical tests such as factor analysis (confirmatory), reliability analysis were used in the analysis of the obtained data. Furthermore, Structural Equation Model (SEM) was used to analyze the impact of destination image (cognitive and affective image) on the intention of Arab tourists to revisit Istanbul. The study concluded that cognitive image did have an impact on the intention of Arab tourists to revisit Istanbul, however affective image was not effective in terms of intent to revisit.

ÖzetBu araştırmada, destinasyon imajı ile destinasyon kişiliği arasındaki ilişkinin ortaya çıkarılması amaçlanmıştır. Araştırmanın örneklem grubu, Antalya'nın Alanya ilçesini 2013 yılı Haziran ile Ağustos ayları arasında ziyaret eden turistlerden oluşmaktadır. Uygulama için veri toplama aracı olarak Aaker'in (1997) geliştirdiği marka kişiliği ölçeği ve destinasyon imajını ölçen anket kullanılmış olup, toplam 395 turistten veri elde edilmiştir. Elde edilen verilerin analizinde yüzde, frekans gibi betimsel analizlerden, faktör analizi (doğrulayıcı ve açıklayıcı), güvenirlik analizi gibi istatistiksel testlerden yararlanılmıştır. Bununla birlikte destinasyon imajı ile destinasyon kişiliği arasındaki ilişki, Yapısal Eşitlik Modeli (YEM) ile analiz edilmiştir.Araştırma sonucunda, duygusal imaj ile destinasyon kişiliği arasında negatif yönlü ve çok zayıf bir ilişki olduğu, buna karşın bilişsel imaj ile destinasyon kişiliği arasında ise pozitif yönlü ve kuvvetli bir ilişki olduğu belirlenmiştir. Bununla birlikte araştırmada, Aaker'in (1997) 5 boyuttan oluşan marka kişiliği ölçeği 4 boyut olarak bulunmuştur. Bu boyutlar; heyecan verici, sert, yeterlilik ve samimiyet olarak belirlenmiştir.Anahtar kelimeler: Destinasyon İmajı, Marka Kişiliği, Destinasyon Kişiliği, Yapısal Eşitlik Modeli, Alanya. Aaker (1997) and a survey used for grading the destination image were used as tools for collecting data which were obtained from a total of 395 tourists S. Artuğer -B. C. Çetinsöz 6/1 (2014) 366-384 İşletme Araştırmaları Dergisi Journal of Business Research-Türk 367 for the application. Descriptive analyses such percentage, frequency, factor analysis (confirmatory and explanatory) as well as statistical tests such as the reliability analysis were used for analyzing the obtained data. In addition the relationship between destination image and destination personality was analyzed with the Structural Equation Modeling (SEM) Abstract The aim of this study was to determine the relationship between destination image and destination personality. The sample group of the study consisted of tourists visiting Alanya district of Antalya province between June and August 2013. A brand personality scale developed byAt the conclusion of the study there appeared to be negative and very weak relationship between affective image and destination personality while the relationship between cognitive image and destination personality appeared to be positive and strong. In addition Aaker's (1997) 5 dimensional brand personality grading turned out to be 4 dimensions. These dimensions were determined as excitement, ruggedness, competence and sincerity.

The aim of this study is to determine what motivated agritourists of Turkish origin to participate in agritourism in Turkey. In line with this target a survey has been carried out with 196 Turkish agritourists who participated in agritourism in Turkey. Agritourist motivation scale was used as a tool to collect data for the application and an online survey link was dispatched to the e-mail addresses of the agritourists to be filled between January and March of 2013. Arithmetical average, standard deviation, factor analysis and reliability analysis were used in the study. The results of the study revealed that Turkish agritourists had participated in agritourism for reasons such as to enjoy scenery, life and mental relaxation. In other words agritourists participated in agritourism in order to relax physically or mentally and be in touch with nature.

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The purpose of this study was to determine the impact of servicescapes in hotels on customer satisfaction. The sample of the study consists of foreign tourists staying in five-star resort hotels operating in Marmaris district of Muğla province between June 1-August 30, 2019. Data were collected from 225 hotel customers. Mean, standard deviation, confirmatory factor analysis, reliability analysis and regression analysis were used in analyzing the obtained data.The study revealed that servicescape in hotels has an impact on customer satisfaction. It was found that ambient conditions, decor, signs and symbols had a significant effect on customer satisfaction. According to the results of the study, signs and symbols are the most important factors affecting customer satisfaction. However, it was discovered that the spatial layout did not affect customer satisfaction.