PurposeThis study examines the relationship between absorptive capacity, team culture, competitive intelligence awareness and entrepreneurial behavior with strategic flexibility and sustainable competitive advantage and further investigates the moderating influence of innovativeness on the relationship between strategic flexibility and sustainable competitive advantage in the hotel industry.Design/methodology/approachThe current study applied a quantitative research method to collect data from five-star and luxury hotel management staff in Malaysia, using questionnaire surveys. A total of 550 questionnaires were distributed, and the researcher received 457 valid questionnaires. The hypotheses were tested using the SEM (structural equation modeling) analytical technique.FindingsThe salient findings of this research are (1) absorptive capacity, team culture and competitive intelligence awareness have a significant impact on strategic flexibility and sustainable competitive advantage, (2) entrepreneurial behavior has an insignificant effect on strategic flexibility and sustainable competitive advantage, (3) strategic flexibility has a significant impact on sustainable competitive advantage, (4) innovativeness actively moderates on the relationship between strategic flexibility and sustainable competitive advantage.Research limitations/implicationsThe study described here introduces a sustainable competitive advantage as a new and dynamic approach to explore how its outcomes or performance can be enhanced in the hotel industry. The outcomes of sustainable competitive advantage can help the long-term survival of hotels.Originality/valueThe present study suggests and explains the role of sustainable competitive advantage in the hotel industry and offers new insights into the competitive hotel industry's gaps and weaknesses.

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The aging population has become a significant concern in many countries, including Malaysia. As a developing country, Malaysia is still struggling to provide better care for the elderly segment, which is increasing in number and demands distinctive attention, care, and treatment from both family and society. This study aims to examine the relationship between Perception of Health and Happiness, Behavioral Attitude, Health Promotion, and Education, Quality Care, Proactive Environment, and Elderly Care Services in Aging care centers in Malaysia. A probability simple random sampling technique was utilized in distributing a survey-based questionnaire, and 328 responses were collected from entrepreneurs of both registered and non-registered aging care centers. The research model was assessed using Partial Least Square-Structural Equation Modelling. The remarkable results of the research are: (1) Perception of Health and Happiness do not affect Quality Care and Proactive Environment. (2) Behavioral Attitude, Health Promotion, and Education significantly affect the quality care and Proactive Environment. (3) Quality Care and Proactive Environment significantly mediate the relationship between Behavioral Attitudes, Health Promotion, and Education. (4) Quality Care insignificantly mediates the relationship between Proactive Environment and Perception of Health and Happiness. The findings revealed that Behavioral Attitude, Health Promotion, and Education have a significant effect. Hence, the present study should further be strengthened to enhance the aging care of elderly care center services for the betterment of elderly care centers, especially those that are operated by entrepreneurs. The implication of the study is discussed in the paper.

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