Employees' group pro‐environmental behaviors (PEBs) represent employees' collective efforts to combat critical global environmental problems. Drawing on social identity theory, we examined how employees' group PEBs can be inspired by different forms of geographic social identity (i.e., world identity, national identity, and regional identity). We analyzed data from the most recent (seventh) wave of the World Value Survey (2017–2022), which covers 34,951 employees from 45 nations. We found that employees' world identity contributed more than their regional identity and national identity to their engagement in group PEBs, by inducing a green orientation that prioritized environmental protection over economic growth. In addition, we obtained cross‐country evidence that the effect of world identity on green orientation is more pronounced in individualist than in collectivist societies. Our findings help to resolve inconsistencies in prior research regarding the theoretical link between social identity and PEBs and provide actionable insights for academics, practitioners, and policymakers seeking to facilitate group PEBs in organizations.

Users of mobile phone applications (apps) often have to wait for the pages of apps to load, a process that substantially affects user experience. Based on the Attentional Gate Model and Emotional Contagion Theory, this paper explores the effects of the urgency expressed by a spokes-character’s movement in the loading page of a social app the app type on users’ switching intention through two studies. In Study 1 (N = 173), the results demonstrated that for a hedonic-orientated app, a high-urgency (vs. low-urgency) spokes-character resulted in a lower switching intention, whereas the opposite occurred for a utilitarian-orientated app. We adopted a similar methodology in Study 2 (N = 182) and the results showed that perceived waiting time mediated the interaction effect demonstrated in Study 1. Specifically, for the hedonic-orientated (vs. utilitarian-orientated) social app, the high-urgency (vs. low-urgency) spokes-character made participants estimate a shorter perceived waiting time, which induces a lower user switching intention. This paper contributes to the literature on emotion, spokes-characters, and human–computer interaction, which extends an enhanced understanding of users’ perception during loading process and informs the design of spokes-characters for the loading pages of apps.